According to the official Twitter Blog, there has been a MASSIVE spike in tweeting over the last 12 months. Clearly stating the obvious here as we’ve seen how pervasive micro-blogging has become in all aspects of our daily lives. The interesting thing that I took away from their post was the microscopic level they take their analysis – down to the second (they are processing an average of more than 600 tweets per second). Tech Crunch takes this a step further, and puts the question to their readers regarding who is responsible for the bulk of the tweeting. Is it the top 10% of users that are responsible for this number? Good question – I know looking at my twitter stream of people that I follow, I can pinpoint 5-10 people I follow that compose the bulk of the information that comes across to me. Here are some additional interesting observations from the Royal Pingdom:
December 2009 was the first month Twitter processed more than one billion tweets (with 1.036 billion tweets).
January 2010 had 16 times as many tweets as January 2009.
The activity on Twitter has doubled since August 2009.
January 2010 saw more tweets per day (39.5 million) than the whole of September 2008.
- December 2009 was the first month Twitter processed more than one billion tweets (with 1.036 billion tweets).
- January 2010 had 16 times as many tweets as January 2009.
- The activity on Twitter has doubled since August 2009.
- January 2010 saw more tweets per day (39.5 million) than the whole of September 2008.
David Veneski Twitter Twitter
On the Twitter Blog yesterday there is a great chart that compares and contrasts Brand mentions and Super Bowl mentions on Super Sunday. The winning brand? Doritos – hands down, with the largest per minute volume of commercial related tweets. This begs the question: During a large event can we use Twitter mentions about brands in conjunction with ratings data to triangulate how many people not only saw, but also took a vested interest in how a brand has affected them during the larger viewing experience? I believe we can, and I think that you will see the use of this hard data be a complement to institutionalized ratings as brands seek substantiation of audience engagement.
David Veneski Twitter Brand, Super Bowl, Twitter
According to HubSpot’s recent report ‘State of the Twittersphere‘ Twitter growth has slowed from a high of 13% in March of 2009, to a low of 3.5% in October of 2009.
The upside…the Twitter population is more engaged – with the average user following more people, being followed by more people, and posting more updates than ever before. In addition – those same users are providing more information about themselves consistently – such as location and web address links in their Twitter profile. Here are some additonal key characteristics of the Twittersphere, pulled directly from the report:
• 82% of Twitter users have less than 100 followers
• 81% of Twitter users are following less than 100 people
• Thursday and Friday are the most active days on Twitter, each accounting for 16% of
total tweets in our study.
• 10-11 pm is the most active hour on Twitter, accounting for 4.8% of the tweets in an
average day.
David Veneski Twitter Twitter
Twitter has a massive user base and a significant amount of activity flowing through it’s data-center on a monthly basis (22M uniques according to the latest Compete.com site analytics). Those users tweet – a lot. There are a multitude of ‘profiles’ that industry publications have assigned to those that are actively using Twitter. The graphic below (Click Image to Enlarge — courtesy: @ngonews) is great. You’ll get a perspective on the activity of each profile and how you might want to consider your interaction with them – with a humorous bent. I, personally, completely block the ‘b1tch’ – but also have very little patience with the ’smore’. I’d like to think my profile falls in the category of ‘maven’…but you may have a different opinion when following my Twitter stream. What’s YOUR Twitter profile?
David Veneski Twitter Profile, Twitter
Came across this in my daily scan of the Social Web…made me chuckle, so I am sharing with you.
David Veneski Twitter Dilbert, Twitter
As a digital marketer I’m always looking for trends in the vehicles that I use in my quarterly and yearly campaigns. Obviously the growth of Twitter in 2009 has been tremendous. You’re seeing adoption from all walks of life and across many usage models. What’s interesting, however, is that we have seen a trend over the last four months that shows the growth of this micro-blogging service as slowed…and effectively flat-lined in the US:
This is a curious phenomenon, as Mashable reports since the service has “entered pop culture, it’s been the web buzzword of the year, everyone from NFL players to rock stars are tweeting. We’ve seen hundreds of exciting services and ideas built around Twitter in the past two years.” (Courtesy: Mashable).
I continue to build a Twitter component into all of our Social Media programs that come out of my group at Intel. From my perspective, it’s a valuable and easy way for individuals to contribute to a community that we are developing – such as the MyLifeScoop program I blogged about earlier this week. While growth has slowed for the moment, there is no doubt in my mind that as Ev and Biz continue to broker agreements with industry leaders we will see audience uptake spike again.
David Veneski Twitter Intel, mylifescoop, Twitter
Personally, I am still figuring out Twitter lists. I am sure that they are useful and something I will leverage eventually, however right now I am pretty happy with the folks that I am following. I think they’re bright, informed, opinionated individuals that provide me with a generous amount of knowledge and information on a daily basis. I’m sure I’ll dive deeper into lists very soon and start aggregating my own – but prior to that, I’ve done a bit of reading on what people are saying about Twitter Lists and how to use them. Mashable, as they typically do, has given us a very educational insight into Twitter lists (and have already adopted the discipline as part of their site design by creating a navigation bar at the top of their site with a list of their, well, lists…). Impressive integration.
One of the most rapid adopter of lists from what I’ve seen has been Robert Scoble (not surprised). With his ‘voice’ and ‘influence’ many of the lists that he follows have ramped up significantly. Some of those that I find most compelling and relevant to my job are ‘Most Influential In Tech” and “Tech News – Brands“. On a more personal front, I’m a sports fanatic… Twitter list could prove to fuel the fire for my constant quest for the latest sports news – whether it be about my beloved Oregon Ducks, Boston Celtics, or simply information to give me a leg up on each of my Fantasy Football and Basketball leagues. As Ryan Corazza writes for ESPN.com, this could be a great utility for leagues and fans alike:
“If leagues use lists to their advantage, it would serve an important duality: expanding their brand and reach while satisfying fans’ craving for as much quality information as they can handle on their team.“
This is true not just for sports, but any organization with a rabid following. Aggregate information, make it easy to consume and distribute, and you have a winning combination that will extend a brand’s influence much further than it could on it’s own.
David Veneski Twitter
Tweetedbrands.com lists out the daily Top 50 Brands in the Twitterverse. Intel makes the list…today. I’d like to see us maintain our place and gain momentum.
David Veneski Intel, Twitter Intel, Twitter
The inevitable has happened. There has been a youth uprising on Twitter, with new data showing that over the last year the largest growing age group on the micro-blogging service is the 18-24 y/o demo (37% gain year over year), with the 25-34 y/o demo following closely (31% growth in the same time period). While the media age (31) has remained stable it is clear that our youth, once hesitant about the transparency of broadcasting their every move in 140 characters, has shed their trepidation and are swarming to Twitter like never before. Very different data than we saw just two short months ago.
“Internet users age 18-44 report rapid uptake of Twitter over the last nine months, whereas internet users ages 45 and older report slower adoption rates. For example, 37% of internet users age 18-24 use Twitter or another service, up from 19% in December 2008.” (credit: Pew Internet)
David Veneski Twitter Twitter, Youth
via Ogilvy and IBM Marketing. From my vantage point, we have a very similar approach at Intel.
David Veneski Twitter Twitter
