I’ve been a Nike fan for a long time. I remember my first pair of Nike’s way back in the mid-80s. I was stoked – white canvas with a royal blue swoosh. I think I wore them until they physically feel off my feet. That started my love affair with the brand, through high school sports, and ultimately into college. I had first hand experience with their constant innovation as they were our track team sponsor and we, being Oregon, had access to custom designs and prototypes coming right out of their test labs. Into my 40s, I continue to marvel at the momentum they’ve maintained all these years – and they’re just getting better.
It’s no surprise that they’ve been named Fast Company’s most innovative company of 2013. The continue to evolve, to innovate, and to surprise… and they do it by following 4 distinct rules:
Rule #1: TO DISRUPT, YOU MUST GO ALL-IN
Rule #2: ANTICIPATE A PRODUCT’S EVOLUTION
Rule #3: DIRECT YOUR PARTNERS
Rule #4: FEED COMPANY CULTURE
They’ve come a long way since my canvas sneakers way back in the day…. I wonder if Bowerman is smiling down on the new design crowd and blessing FlyNit from above?
Hat-tip Budweiser. Brand, Story, Emotion. All in 1 tiny minute.
On the heels of signing Rory McIlroy to what’s rumored to be a $200M contract, Nike releases the ‘youngs’ version of a classic dueling athlete commercial – dubbed, “No Cup Is Safe”. For those of us in the middle age department of life, you’ll recognize this very familiar story line ‘borrowed’ from McDonalds, featuring Larry Bird vs. Michael Jordan (apologies for the poor YouTube quality). It’s a great spot, and a hat tip to Rory becoming the ‘air’ apparent to Tiger within the walls of Nike Golf.
Every year, about this time, I look forward to this 3 minute film Google puts together – looking back at the year in search. As a marketer, it was amazing to see how much brands were involved in the events of the year. From Red Bull to Adidas, to NatGeo – 2012 was definitely the Year of the Brand.
Facebook taps our emotional side, with it’s new TV spot. The ad focuses on the ubiquity of the everyday things in our lives, and how we share them. I like the spot (especially around the 42 second mark where they feature an Oregon nature hotspot: Multnomah Falls), right up to the point where they imply Facebook is like the Universe….that may be a ‘bit’ of a stretch.