If you haven’t yet seen our latest spot ‘The Chase’ you should. We’ve garnered a ton of recognition for this short film, having topped the Ad Age viral charts and being selected as one of TED’s ‘Ads Worth Spreading‘. We’ve got a lot of smart, creative people here at Intel. This is a prime example of the innovative work we produce.
As you can tell by many of my posts on this blog, I am a big sports fan and specifically a HUGE Oregon Ducks Football fan. My alma mater has been tearing it up on the grid iron this year – leading the nation in scoring offense and tops in scoring defense as well. Our team has become famous as much for it’s available uniform combinations (300+ at last count) as it has for it’s ability to score on you in a heartbeat (just ask Arizona State how devastating that offense is).
This week, they’re in the news again – not just for hosting College Game Day at Autzen stadium, but for the second installation of Supwitchugirl’s viral video collection. Last year, during the Duck’s march to the Rose Bowl they released “I Smell Roses“, which quickly caught fire amongst Duck fans and spread nationally through viral pass along (topping more than 860k views on YouTube). There was some controversy with their usage of the Oregon Duck mascot in the video, but that paled in comparison to the popularity of the spot.
How do you top that? Fast forward to 2010 and on the eve of the biggest game (so far) of the year for our beloved Ducks, Supwitchugirl released their second installment entitled: Return of the Quack. Check it out below… 3 days later, it’s achieved more than 340k views and has been profiled on the Dan Patrick Show. I’d say they know a little something about making a viral video.
We’re seeing more and more instances of ‘TV on the go’ – everything from streaming your NetFlix queue through your mobile device, to downloading your favorite TV shows through iTunes (which just got a LOT cheaper) to live TV via dedicated devices. Flo TV is one of the first to come through on the last example, but also has the cross over to your smart phone as well. With the opening of College Football season this weekend, they made a large commercial push through Saturday’s games. I’m biased, but I thought this was a great ad. Go Ducks!
Nike released their newest LIVESTRONG spot today… I’m a huge Tour geek, and an ardent Armstrong fan. I just hope he can recover from his flat on the pavé in Belgium. This was filmed on the final climb for this year’s Stage 7 – Station des Rousses – the first day in the Alps. Hey Lance – continue on your promise to be ‘The Hammer‘.
Well, now you know – the secret is out. Love the ‘grunt removal system’ for the Sharipova air…
Nielsen just released their latest ‘Three Screen Report‘ (quarterly report) that analyzes the use of video across 3 screens (TV, Internet, Mobile Devices) either live, or ‘time shifted’ through their DVR or downloaded means. Key takeaways from the report indicate that DVR usage is up (+21.1%) and the viewership of Online Video spiked significantly in Q3 of this year (+34.9%). The Nielsen spokesperson made a key statement on their blog today:
“Americans today have an insatiable appetite for not only content, but also choice. Across all age groups, we see consumers adding the Internet and mobile devices to their media diet — consuming media anytime and anywhere possible.”
My take? Your video strategy better encompass all three screens – with an increased emphasis on the Internet and Mobile platforms. I’m not saying that the 10-foot TV experience is dead, but I think you’ll see an increased customer emphasis on mobile, portable content that can be consumed on their timeline – wherever they are.