Archive for the ‘Mobile Marketing’ Category

Social Media Revolution 2015

June 18th, 2015

Samsung will spend $13 BILLION in Marketing & Media in 2013

October 22nd, 2013

And we wonder why no other handset manufacture outside of Apple can keep up. Oh yeah – and they make pretty good commercials too.

Advertising, Mobile Marketing

The Mobile World – In 60 Seconds

November 3rd, 2011

The Fast and Furious world of mobile… Here to stay, and growing quickly.

Mobile Marketing

Keynoting OMMA Mobile

October 26th, 2011

Shameless plug for my keynote this past Tuesday (10.25.11) @ the OMMA Mobile Conference in San Francisco.

Video streaming by Ustream

Advertising, Mobile Marketing ,

McDonalds Super Sizes The Game Of Pong

June 6th, 2011

In a brilliant marriage between Out of Home advertising (Video Boards) and your Smart Phone, McDonald’s has managed to come up with an engaging new twist on an arcade classic – Pong – Golden Arches style.  Well played Ronald…

Advertising, Mobile Marketing

The Mobile Movement – Stat Porn, Courtesy Of Google

April 28th, 2011

There are actually some pretty interesting stats embedded within. Particularly compelling is the marriage of retail and your mobile device:

Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process.

  • 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer
  • 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones
  • 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store

Courtesy: Google Mobile Ads Blog

Mobile Marketing , ,

100 Things To Watch In 2011

January 4th, 2011

Every year, JWT releases a deck covering ‘What To Watch’ in the coming year.  The last several years, they’ve made some very accurate predictions.  Looking into 2011, I’m pleased to see that they’ve called out Mobile as the ‘Everything Hub’.  That is spot on in my opinion.  Full forecast embedded below.

Marketing, Mobile Marketing, Technology ,

Mobile Year in Review: 2010

December 13th, 2010

Mobile Future releases their over the shoulder ‘look back’ at the year that proved to be (finally) the legitimate ‘Year of Mobile’.

Mobile Marketing , ,

Starbucks Just ‘Gets’ Mobile

November 19th, 2010

Freshly named Mobile Marketer’s ‘2010 Mobile Marketer Of The Year‘ – Starbucks continues to make the right moves, on the right platforms, with the right people – their customers.  I’ve written about Starbucks multiple times on this site in the last couple of years, giving them loads of credit for the way that they effectively market their brand while keeping in mind that their main role is how to best service their customers.

The thing that impresses me most about Starbucks is their willingness to ‘try’ things.  They have developed a culture of innovation surrounding how they market to, and embrace their customers.  A key quote from the Mobile Marketer article inspired the title of this post:

“Starbucks taps mobile for the medium’s strengths: location, timeliness and immediacy, convenience and measurability,”

5 words – 4 important to the customer, 1 very important to Starbucks (measurability).

They are clearly customer centric, with the aim to 1) Make it easy on their customer to do business with them 2) Make the experience relevant and, most importantly 3) Build an intense level of loyalty with their patrons.

What better way to accomplish those things listed above than to create a set of tools that are with you all the time, on the computing device you use most often? Your phone.   This device provides an opportunity for Starbucks to interact with their patrons multiple times a day, providing them an enhanced experience with a product they clearly love, and (this is important to a marketer) get real time data about those people and how they interact with your brand in a non-intrusive and invisible fashion.  People are willingly interacting with Starbucks because they are getting perceived value from their experience on their mobile device.  Well done, Starbucks – you’ve set the bar.

Mobile Marketing ,

Weekly Wrap Up – 10.1.10

October 1st, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Foursquare Takes The Next Step In Working With Brands – ReadWriteWeb

Gifi Lets You Hide Money for Your Friends to Encourage Foursquare Check-Ins – NYTimes

Facebook Sees Social Commerce Reaching Tipping Point – WSJ

AOL’s Tim Armstrong: We Got TechCrunch! – TechCrunch

How Important Have Apps Become? – FloTown Infograph

Barcode Scanning Up 700% This Year – MediaPost

Facebook and Skype Readying Deep Integration Partnership – AllThingsD

Google betting BIG on Mobile for future revenue – Business 2.0 Press

Why Chipotle Ditched Ad Agencies – AdAge

The Value of a Liker – Facebook

Digital Marketing, Marketing, Mobile Marketing, Social Media