On the Twitter Blog yesterday there is a great chart that compares and contrasts Brand mentions and Super Bowl mentions on Super Sunday. The winning brand? Doritos – hands down, with the largest per minute volume of commercial related tweets. This begs the question: During a large event can we use Twitter mentions about brands in conjunction with ratings data to triangulate how many people not only saw, but also took a vested interest in how a brand has affected them during the larger viewing experience? I believe we can, and I think that you will see the use of this hard data be a complement to institutionalized ratings as brands seek substantiation of audience engagement.
We’ve been out of the mix in terms of being an advertiser in the Super Bowl for more than a decade (12 years to be precise). This past Sunday, we changed that in a big way – debuting two new ads (Lunch Room and Generations) during the game and again in the post-game show (which we were also the primary sponsor of). Not only did we have an exciting game to watch, but as an Intel employee it gave me a great sense of pride to see our name on such a grand sporting stage. The team that I work with did a great job of pulling all of this together – we’ve all been working very hard to make this happen and to see it come off without a hitch was fantastic. If you haven’t seen our newest spot, featuring Jeffrey the Robot, I’ve embedded it below. We also spent a great deal of time promoting through the social graph, as ComputerWorld notes in an article released Monday.
