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Twitter Analyzes Brand Mentions During Super Sunday

February 11th, 2010

On the Twitter Blog yesterday there is a great chart that compares and contrasts Brand mentions and Super Bowl mentions on Super Sunday.  The winning brand? Doritos – hands down, with the largest per minute volume of commercial related tweets.  This begs the question: During a large event can we use Twitter mentions about brands in conjunction with ratings data to triangulate how many people not only saw, but also took a vested interest in how a brand has affected them during the larger viewing experience?  I believe we can, and I think that you will see the use of this hard data be a complement to institutionalized ratings as brands seek substantiation of audience engagement.

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