Every year FastCompany releases it’s list of the top 50 most innovative companies. Each year, we’re on it. This year, our ranking is #19. 2010 was a heck of a year for us – releasing a new line of processors that lead to record revenues (ahem, can you say FOURTY THREE BILLION DOLLARS!!!!). I’m expecting great things out of our company this year, and I’m especially proud of the fact that we are reinvesting a significant amount of money on our own soil. In fact, that is what FastCompany’s recognition is for – our big bet on domestic manufacturing. Here’s to the march towards $50 Billion.
As you’ve seen by my last few posts, I took a pretty good look at the Super Bowl ads this year. In my opinion, most fell short of the mark from past Super Bowls. There were a few that resonated with me for different reasons. Volkswagen with the previously mentioned ‘The Force‘ spot, as well as the introduction of the new VW Beetle – cute and well executed spots. I thought Planters did a great job with their stop motion spot entitled ‘Alejandro‘ for their almond line. I’m biased – it was done here in Portland by Laika/House. I always love local companies making good on the big stage.
Finally, the spot I thought evoked the most EMOTION in me was by Chrysler – ‘Imported From Detroit‘ (created by Wieden+Kennedy here in PDX). This is a city and a community that has been kicked in the head repeatedly as we’ve hit the economic downturn. As one of my co-workers stated, the spot connects and re-connects with almost every line. For someone that has never been to Detroit, nor really considered it a place I’d be interested in visiting, I had that opinion altered with the cinematography as Slim Shady navigated his Chrysler throughout the city. Someone else described the ad as an ode to the motor city, with a bit of product placement. That’s a spot on assessment. You’ll never see this aired again on broadcast TV in it’s original format – at 2 minutes long, it’s outside the boundaries of a normal 30 second commercial. It is getting plenty of run on YouTube however, with 4.5M views and counting. Well done Chrysler. Never forget where you came from.
The 2011 Super Bowl commercials are already trickling out. This is quickly becoming one of my favorite spots of all time. Oh, how we all wish we had the ability to channel The Force… every boy’s dream.
For the first time ever, Mercedes Benz is advertising in the Super Bowl – and doing it in a fashion that is fitting for the times… a full on Social Media blitz, which they’re calling the Mercedes Tweet Race. This campaign coincides with their 125th anniversary and is compelling if only for the fact they are rolling out some amazing new models. The grand prize for the individual with the most followers in the Tweet Race? A brand new, 2012 C-Class Coupe. Not too shabby… if you have the scratch to pay for the taxes on that prize.
I’m a bit late in writing this post, as the ability to enter the race has closed. However, if you’d like to learn more and see who’s pulling away – head over to their Facebook page and ‘Like’ the MB Tweet Race tab.
Mercedes is not the only auto manufacturer blitzing the Super Bowl with Ads, as nearly 1/3 of the available 63 spots are car centric, according to Brand Week. Can’t wait for the commercials… oh yeah – and the actual game itself!