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Mercedes – Long Time Listener, First Time Advertiser

February 2nd, 2011

For the first time ever, Mercedes Benz is advertising in the Super Bowl – and doing it in a fashion that is fitting for the times… a full on Social Media blitz, which they’re calling the Mercedes Tweet Race.  This campaign coincides with their 125th anniversary and is compelling if only for the fact they are rolling out some amazing new models.  The grand prize for the individual with the most followers in the Tweet Race?  A brand new, 2012 C-Class Coupe.  Not too shabby… if you have the scratch to pay for the taxes on that prize.

I’m a bit late in writing this post, as the ability to enter the race has closed.  However, if you’d like to learn more and see who’s pulling away – head over to their Facebook page and ‘Like’ the MB Tweet Race tab.

Mercedes is not the only auto manufacturer blitzing the Super Bowl with Ads, as nearly 1/3 of the available 63 spots are car centric, according to Brand Week.  Can’t wait for the commercials… oh yeah – and the actual game itself!

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