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Archive for the ‘Marketing’ Category

100 Things To Watch In 2011

January 4th, 2011

Every year, JWT releases a deck covering ‘What To Watch’ in the coming year.  The last several years, they’ve made some very accurate predictions.  Looking into 2011, I’m pleased to see that they’ve called out Mobile as the ‘Everything Hub’.  That is spot on in my opinion.  Full forecast embedded below.

Marketing, Mobile Marketing, Technology ,

Weekly Wrap Up – 10.1.10

October 1st, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Foursquare Takes The Next Step In Working With Brands – ReadWriteWeb

Gifi Lets You Hide Money for Your Friends to Encourage Foursquare Check-Ins – NYTimes

Facebook Sees Social Commerce Reaching Tipping Point – WSJ

AOL’s Tim Armstrong: We Got TechCrunch! – TechCrunch

How Important Have Apps Become? – FloTown Infograph

Barcode Scanning Up 700% This Year – MediaPost

Facebook and Skype Readying Deep Integration Partnership – AllThingsD

Google betting BIG on Mobile for future revenue – Business 2.0 Press

Why Chipotle Ditched Ad Agencies – AdAge

The Value of a Liker – Facebook

Digital Marketing, Marketing, Mobile Marketing, Social Media

Weekly Wrap Up – 8.13.10

August 13th, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Facebook Readying Its Mobile-Social Move - Adotas

Heavy Twitter Users Bring Social Activity to New Heights - eMarketer

How Starbucks Plans to Capitalize on Free Wi-Fi - Mashable

The Science of Sharing: Platforms inject data into the art of going viral - AdWeek

How Nike’s CEO Shook Up the Shoe Industry (off topic, but GREAT read) - FastCompany

Is Facebook Foursquare’s Enemy? It’s Complicated - Mashable

Facebook’s Foursquare competitor is imminent - CNET

Social Media Strategy Lessons From Pepsi - Business Insider

D.I.Y. Tool for Apps Needs Work - NYTimes

The Best and Worst Campaign Deals on Foursquare’s Turf -  ClickZ

Digital Marketing, Marketing, Mobile Marketing, Social Media

Weekly Wrap Up – 8.6.10

August 6th, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Say goodbye to the era of new stand-alone social networks – Guardian UK

Why Facebook Questions Could Be Zuckerberg’s Dream Come True – ReadWriteWeb

Google, undisputed heavyweight champion of mobile search – Pingdom

More Than 60% of Phones Web Capable by 2015 – ReadWriteWeb

Vice, a Media Company, Shows Big Brands How to Reach the Hip Crowd – NYTimes

Digital Media Director 2.0: Jack-of-all-Trades, Master of Many – FastCompany

A Look Back at the Last 5 Years in Blogging – Mashable

Check-In On Foursquare Without Taking Your Phone Out Of Your Pocket – TechCrunch

BlackBerry’s New Torch Makes a Leap From Drab – WSJ

Apple and the war for the mobile market – arstechnica

How Starbucks Reached 10M Fans: 6 Tips From A Social Media Superstar – Critical Mass

Marketing, Mobile Marketing, Social Media

Weekly Wrap Up – 7.30.10

July 30th, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Forrester: Why Most Marketers Should Forgo Foursquare – AdAge

And the rebuttal…

Four Reasons Brands Must Check in to Foursquare. Now. – AdAge

Twitter Disconnect Between Marketers And Consumers – MediaPost

Are Location-Based Services All Hype? – NYTimes

Majority of Consumers Use Social Networks to Inform Buying Decisions – ReadWriteWeb

There will be blood: why Apple and Intel are destined to clash – ars technica

Once More, with Feeling: Making Sense of Social Media – Brian Solis

The Race to Organise Television – The Economist

Google Develops a Facebook Rival – WSJ

Why the Facebook-Amazon.com integration is bigger than you think – VentureBeat

Marketing, Mobile Marketing, Social Media

Weekly Wrap Up – 7.23.10

July 23rd, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Android Versus Android: Which Phones Are Winning on the Web? – Mashable

Content Farms 101: Why Suite101 Publishes 500 Articles a Day – NYTimes

Beyond Foursquare: What Search Engines Could Do With Location Data – ReadWriteWeb

How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency – FastCompany

A Look Back at the Last 5 Years in Social Media – Mashable

Facebook CEO Mark Zuckerberg Talks to Diane Sawyer – ABC News

Amazon Mobile Sales Topped $1 Billion In Past 12 Months – paidContent

Facebook Connects 500 Million People: Defines a New Era of Digital Society –  Brian Solis

11 Mind-Blowing Mobile Marketing Infographics – HubSpot

Facebook Could Transform Mobile Phones – BusinessWeek

Marketing, Mobile Marketing, Social Media

Weekly Wrap Up – 7.16.10

July 16th, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

How Old Spice won the Internet – FastCompany

The Future of Mobile is Now – Canadian Marketing Association

Corporate Social Media Policies: The Good, the Mediocre, and the Ugly – FastCompany

Inventor of cell phone: We knew someday everybody would have one – CNNTech

TV on a PC or Phone Has Some Drawbacks – NYTimes

How “Real” Media Misses The Point Of Social Media – Business Insider

Skype and Fring Go to War Over VOiP Video Calls – Mashable article

Can WinTel gain a foothold in tablets? – MarketWatch

The Trouble at Twitter Inc. – Valleywag

Social Media is F**king Addicitve – Slideshare

Marketing, Mobile Marketing, Social Media

Weekly Wrap Up – 7.9.10

July 9th, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Foursquare Launches Location Layers – ReadWriteWeb article

How Social Media Has Radically Altered Advertising – Mashable article

For Those Facebook Left Behind – David Pogue in NYTimes

In Social Networks, One-Third of Consumers Talk Brands Every Week – BrianSolis.com article

Do you know who the mayor of your business is? – The Brand Builder article

Clay Shirky on the death of newspapers, why paywall will fail & how the internet brings out creativity – UK Guardian article

Reading in a Whole New Way – Smithsonian article

Facebook Makes Headway Around the World – NYTimes article

Andy Grove: How America Can Create Jobs  - Business Week article

Foursquare Is Five Times Larger Than Gowalla And Growing 75 Percent Faster Every Day – TechCrunch article

Marketing, Social Media

Weekly Wrap Up – 6.11.10

June 11th, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Ad Age 2010 Women to Watch: Deborah Conrad – AdAge

Behind Foursquare and Gowalla: The great check-in battle – Wired

The Web Shatters Focus, Rewires Brains – Wired

Starbucks clobbers all consumer brands on social media – Venture Beat

A Guide To The Cultural Battle That Is Reshaping The Media Business – paidContent

City of New York Blankets Times Square with Giant QR Codes – Mashable

More Adults than Teens Consume Mobile Video – ReadWriteWeb

Mashable Media Summit 2010 Recap and Complete Videos – Mashable

How to Manage Your News Consumption in the Real-Time Web Era – NYTimes

The iPad: Changing How We Build Business Relationships –  Inc.

Marketing, Social Media

Weekly Wrap Up – 5.28.10

May 28th, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

World’s Most Reputable Companies – Intel #10 – Forbes

Apps are a must-have element to brands’ overall marketing strategy – Mobile Marketer

Huge Gap Remains Between Mainstream Media and the Social Web – Mashable

Twitter power: Learning from ourselves, in real time – USA Today

SMS is key to a well-rounded app strategy – Mobile Marketer

Guide to Facebook Ads: Get the most out of your advertising experience – Facebook

From Blahniks To Badges. How Status Has Changed, & Changed Us In The Process – Edelman

It’s Only a Matter of Time Before Your Mobile Device Knows Your Every Want and Need - AdAge

Are Location-Based Services All Hype? – Mashable

The Half Truths of Mark Zuckerberg – ReadWriteWeb

Marketing, Social Media