If you are a person who needs a job, is a strong user of Twitter, and has solid experience incorporating the service into your marketing activities, the odds are on your side. In a report released this week by Simply Hired, the instances of Twitter related jobs has exploded since 2008 – increasing by 2843%. Amazing.
Normally, I shy away from profanity in my blog posts. Today I came across a great presentation on Social Media through, well, my Twitter feed via David Armano. Passing along for your benefit. Some compelling data, visuals, and theories to be mindful of.
Nike has always been well known for creating stunning visual homages for their iconic athlete endorsers. In recent memory there is none bigger than the tribute to LeBron James when he was drafted by, and started playing for, his hometown team – the Cleveland Cavaliers. After this week’s ‘Decision‘ to join Dwayne Wade and Chris Bosh and form the new ‘Big Three’ (the term originally coined by my beloved Celtics in the Bird/Parish/McHale era), the city of Cleveland decided it had had enough with Nike’s larger than life building wrap and started the process of removing all traces of King James from it’s public edifices. Athletes come and go – some have more impact than others. LeBron was a beacon of hope to the economically distressed Rust Belt. I wonder if he’ll need ‘Witness Protection’ when he returns twice a year to play his former team.
Nike released their newest LIVESTRONG spot today… I’m a huge Tour geek, and an ardent Armstrong fan. I just hope he can recover from his flat on the pavé in Belgium. This was filmed on the final climb for this year’s Stage 7 – Station des Rousses – the first day in the Alps. Hey Lance – continue on your promise to be ‘The Hammer‘.
If you’re like me, it’s likely a device that plays multiple roles in your life. Personally – my mobile device (both of them – I carry a BlackBerry AND an iPhone) is:
My main communication device for my professional and personal network (email, SMS, Twitter, Facebook, LinkedIn, and Foursquare)
The camera I use most often
My personal DJ (Pandora, iTunes)
My on the go navigator (Google Maps, iPhone Maps)
The 2nd most accessed screen that I use for browsing my favorite web sites
I almost forgot – I actually do use it for it’s traditional purpose, to make phone calls. Although that seems to be a task that is called upon (no pun intended) less frequently as the phones get smarter. According to Pew Internet Research, my usage pattern is not unique, although I would say that I am a heavier consumer of content on my phone than most mainstream consumers – that just goes along with my job here at Intel. The interesting pattern that I have noticed (and that Pew points out in their latest report) is that as the general population makes the transition from feature phones (voice and text only) to smart devices (think iPhone and Android phones) the use of non voice related applications has increased dramatically. Will we one day reach a point where we no longer use our phones to talk? I’d say no, but I think we will see that usage model continue to decline – at least in the near term.