Archive

Archive for July, 2010

Weekly Wrap Up – 7.30.10

July 30th, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Forrester: Why Most Marketers Should Forgo Foursquare – AdAge

And the rebuttal…

Four Reasons Brands Must Check in to Foursquare. Now. – AdAge

Twitter Disconnect Between Marketers And Consumers – MediaPost

Are Location-Based Services All Hype? – NYTimes

Majority of Consumers Use Social Networks to Inform Buying Decisions – ReadWriteWeb

There will be blood: why Apple and Intel are destined to clash – ars technica

Once More, with Feeling: Making Sense of Social Media – Brian Solis

The Race to Organise Television – The Economist

Google Develops a Facebook Rival – WSJ

Why the Facebook-Amazon.com integration is bigger than you think – VentureBeat

Marketing, Mobile Marketing, Social Media

Twitter User? Need A Job?

July 28th, 2010

If you are a person who needs a job, is a strong user of Twitter, and has solid experience incorporating the service into your marketing activities, the odds are on your side.  In a report released this week by Simply Hired, the instances of Twitter related jobs has exploded since 2008 – increasing by 2843%.  Amazing.

Social Media ,

Weekly Wrap Up – 7.23.10

July 23rd, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Android Versus Android: Which Phones Are Winning on the Web? – Mashable

Content Farms 101: Why Suite101 Publishes 500 Articles a Day – NYTimes

Beyond Foursquare: What Search Engines Could Do With Location Data – ReadWriteWeb

How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency – FastCompany

A Look Back at the Last 5 Years in Social Media – Mashable

Facebook CEO Mark Zuckerberg Talks to Diane Sawyer – ABC News

Amazon Mobile Sales Topped $1 Billion In Past 12 Months – paidContent

Facebook Connects 500 Million People: Defines a New Era of Digital Society –  Brian Solis

11 Mind-Blowing Mobile Marketing Infographics – HubSpot

Facebook Could Transform Mobile Phones – BusinessWeek

Marketing, Mobile Marketing, Social Media

Summing Up Social Media

July 20th, 2010

This graphic pretty much captures the essence…  it’s not just one component – it’s all components dancing in unison.  (courtesy: FastCompany).

Social Media

Weekly Wrap Up – 7.16.10

July 16th, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

How Old Spice won the Internet – FastCompany

The Future of Mobile is Now – Canadian Marketing Association

Corporate Social Media Policies: The Good, the Mediocre, and the Ugly – FastCompany

Inventor of cell phone: We knew someday everybody would have one – CNNTech

TV on a PC or Phone Has Some Drawbacks – NYTimes

How “Real” Media Misses The Point Of Social Media – Business Insider

Skype and Fring Go to War Over VOiP Video Calls – Mashable article

Can WinTel gain a foothold in tablets? – MarketWatch

The Trouble at Twitter Inc. – Valleywag

Social Media is F**king Addicitve – Slideshare

Marketing, Mobile Marketing, Social Media

Quoting: “What the F**k is Social Media NOW?”

July 15th, 2010

Normally, I shy away from profanity in my blog posts.  Today I came across a great presentation on Social Media through, well, my Twitter feed via David Armano.  Passing along for your benefit. Some compelling data, visuals, and theories to be mindful of.

Social Media

Witnesses No Longer – A Cleveland Monument Falls

July 14th, 2010

Nike has always been well known for creating stunning visual homages for their iconic athlete endorsers.  In recent memory there is none bigger than the tribute to LeBron James when he was drafted by, and started playing for, his hometown team – the Cleveland Cavaliers.  After this week’s ‘Decision‘ to join Dwayne Wade and Chris Bosh and form the new ‘Big Three’ (the term originally coined by my beloved Celtics in the Bird/Parish/McHale era), the city of Cleveland decided it had had enough with Nike’s larger than life building wrap and started the process of removing all traces of King James from it’s public edifices.  Athletes come and go – some have more impact than others.  LeBron was a beacon of hope to the economically distressed Rust Belt.  I wonder if he’ll need ‘Witness Protection’ when he returns twice a year to play his former team.

Sports ,

Weekly Wrap Up – 7.9.10

July 9th, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Foursquare Launches Location Layers – ReadWriteWeb article

How Social Media Has Radically Altered Advertising – Mashable article

For Those Facebook Left Behind – David Pogue in NYTimes

In Social Networks, One-Third of Consumers Talk Brands Every Week – BrianSolis.com article

Do you know who the mayor of your business is? – The Brand Builder article

Clay Shirky on the death of newspapers, why paywall will fail & how the internet brings out creativity – UK Guardian article

Reading in a Whole New Way – Smithsonian article

Facebook Makes Headway Around the World – NYTimes article

Andy Grove: How America Can Create Jobs  - Business Week article

Foursquare Is Five Times Larger Than Gowalla And Growing 75 Percent Faster Every Day – TechCrunch article

Marketing, Social Media

In Honor Of Le Tour… LIVESTRONG

July 9th, 2010

Nike released their newest LIVESTRONG spot today…  I’m a huge Tour geek, and an ardent Armstrong fan.  I just hope he can recover from his flat on the pavé in Belgium.  This was filmed on the final climb for this year’s Stage 7 – Station des Rousses – the first day in the Alps.  Hey Lance – continue on your promise to be ‘The Hammer‘.

Advertising, Video ,

How Do You Use Your Mobile Phone?

July 7th, 2010

If you’re like me, it’s likely a device that plays multiple roles in your life. Personally – my mobile device (both of them – I carry a BlackBerry AND an iPhone) is:

  • My main communication device for my professional and personal network (email, SMS, Twitter, Facebook, LinkedIn, and Foursquare)
  • The camera I use most often
  • My personal DJ (Pandora, iTunes)
  • My on the go navigator (Google Maps, iPhone Maps)
  • The 2nd most accessed screen that I use for browsing my favorite web sites
  • I almost forgot – I actually do use it for it’s traditional purpose, to make phone calls.  Although that seems to be a task that is called upon (no pun intended) less frequently as the phones get smarter. According to Pew Internet Research, my usage pattern is not unique, although I would say that I am a heavier consumer of content on my phone than most mainstream consumers – that just goes along with my job here at Intel.  The interesting pattern that I have noticed (and that Pew points out in their latest report) is that as the general population makes the transition from feature phones (voice and text only) to smart devices (think iPhone and Android phones) the use of non voice related applications has increased dramatically.  Will we one day reach a point where we no longer use our phones to talk?  I’d say no, but I think we will see that usage model continue to decline – at least in the near term.

    Mobile Marketing