Archive for June, 2013

Apple – Masters of their Brand

June 19th, 2013

Apple’s new slate of ads are stunning.  They’ve gone back to the core principles of their products and focused on why people use them.  Music, Photos, and Sharing…

“This is it.  This is what matters.  The experience of a product.  How it will make someone feel.”

Well done, Apple.  You’ve recognized your audience and made it simple for them to appreciate your product.

Advertising, Apple

You’re Showing Your Age on the Social Graph…

June 12th, 2013

Do you Facebook, Tweet, Tumbl, Yelp or Pin? If so, your social network of choice is a direct reflection on your age.  Apparently, as my friend Mark would say, I’m one of the ‘Olds’ that plays in the space of the ‘Youngs’ as some of my networks of choice are Reddit, Tumblr, and Twitter.

Social Media