V/Speak http://veneski.com David Veneski's clip sheet on Digital Marketing, Media, & Tech news Tue, 30 Apr 2013 17:46:58 +0000 en-US hourly 1 http://wordpress.org/?v=3.5.1 “Look Inside” http://veneski.com/2013/04/30/look-inside/ http://veneski.com/2013/04/30/look-inside/#comments Tue, 30 Apr 2013 17:46:58 +0000 David Veneski http://veneski.com/?p=2428 We’ve (Intel) recently released 2 new adverts that support our next generation of Intel® powered Ultrabooks™. Entitled “Roommates” and “Kids”, they are fun look at why you need to upgrade your clunker PC. Enjoy!

]]> http://veneski.com/2013/04/30/look-inside/feed/ 0 Nike = Innovation http://veneski.com/2013/03/12/nike-innovation/ http://veneski.com/2013/03/12/nike-innovation/#comments Tue, 12 Mar 2013 19:13:11 +0000 David Veneski http://veneski.com/?p=2419 I’ve been a Nike fan for a long time. I remember my first pair of Nike’s way back in the mid-80s. I was stoked – white canvas with a royal blue swoosh. I think I wore them until they physically feel off my feet. That started my love affair with the brand, through high school sports, and ultimately into college. I had first hand experience with their constant innovation as they were our track team sponsor and we, being Oregon, had access to custom designs and prototypes coming right out of their test labs. Into my 40s, I continue to marvel at the momentum they’ve maintained all these years – and they’re just getting better.

It’s no surprise that they’ve been named Fast Company’s most innovative company of 2013. The continue to evolve, to innovate, and to surprise… and they do it by following 4 distinct rules:

Rule #1: TO DISRUPT, YOU MUST GO ALL-IN
Rule #2: ANTICIPATE A PRODUCT’S EVOLUTION
Rule #3: DIRECT YOUR PARTNERS
Rule #4: FEED COMPANY CULTURE

They’ve come a long way since my canvas sneakers way back in the day…. I wonder if Bowerman is smiling down on the new design crowd and blessing FlyNit from above?

]]> http://veneski.com/2013/03/12/nike-innovation/feed/ 0 Now THAT’S How You Make A Memorable Super Bowl Commercial… http://veneski.com/2013/01/31/now-thats-how-you-make-a-memorable-superbowl-commercial/ http://veneski.com/2013/01/31/now-thats-how-you-make-a-memorable-superbowl-commercial/#comments Thu, 31 Jan 2013 23:22:11 +0000 David Veneski http://veneski.com/?p=2415 Hat-tip Budweiser. Brand, Story, Emotion. All in 1 tiny minute.

]]> http://veneski.com/2013/01/31/now-thats-how-you-make-a-memorable-superbowl-commercial/feed/ 0 Rory vs. Tiger is the new Bird vs. Jordan http://veneski.com/2013/01/14/rory-vs-tiger-is-the-new-bird-vs-jordan/ http://veneski.com/2013/01/14/rory-vs-tiger-is-the-new-bird-vs-jordan/#comments Mon, 14 Jan 2013 21:24:58 +0000 David Veneski http://veneski.com/?p=2411 On the heels of signing Rory McIlroy to what’s rumored to be a $200M contract, Nike releases the ‘youngs’ version of a classic dueling athlete commercial – dubbed, “No Cup Is Safe”. For those of us in the middle age department of life, you’ll recognize this very familiar story line ‘borrowed’ from McDonalds, featuring Larry Bird vs. Michael Jordan (apologies for the poor YouTube quality). It’s a great spot, and a hat tip to Rory becoming the ‘air’ apparent to Tiger within the walls of Nike Golf.

]]> http://veneski.com/2013/01/14/rory-vs-tiger-is-the-new-bird-vs-jordan/feed/ 0 Google Zeitgeist 2012… The Year of the Brand http://veneski.com/2012/12/14/google-zeitgeist-2012-the-year-of-the-brand/ http://veneski.com/2012/12/14/google-zeitgeist-2012-the-year-of-the-brand/#comments Fri, 14 Dec 2012 21:33:57 +0000 David Veneski http://veneski.com/?p=2407 Every year, about this time, I look forward to this 3 minute film Google puts together – looking back at the year in search. As a marketer, it was amazing to see how much brands were involved in the events of the year. From Red Bull to Adidas, to NatGeo – 2012 was definitely the Year of the Brand.

]]> http://veneski.com/2012/12/14/google-zeitgeist-2012-the-year-of-the-brand/feed/ 0 Duckgistics – Score, Score, and Score some more… http://veneski.com/2012/11/05/duckgistics-score-score-and-score-some-more/ http://veneski.com/2012/11/05/duckgistics-score-score-and-score-some-more/#comments Mon, 05 Nov 2012 20:37:25 +0000 David Veneski http://veneski.com/?p=2403 Duck Football and Advertising – two of my favorite things collide.  Way to go Chip! I want to see the traffic sheet for those 3,840 possible uniform combinations…

]]> http://veneski.com/2012/11/05/duckgistics-score-score-and-score-some-more/feed/ 0 Chairs Are Like Facebook… http://veneski.com/2012/10/10/chairs-are-like-facebook/ http://veneski.com/2012/10/10/chairs-are-like-facebook/#comments Wed, 10 Oct 2012 17:56:50 +0000 David Veneski http://veneski.com/?p=2394 Facebook taps our emotional side, with it’s new TV spot.  The ad focuses on the ubiquity of the everyday things in our lives, and how we share them.  I like the spot (especially around the 42 second mark where they feature an Oregon nature hotspot: Multnomah Falls), right up to the point where they imply Facebook is like the Universe….that may be a ‘bit’ of a stretch.

]]> http://veneski.com/2012/10/10/chairs-are-like-facebook/feed/ 0 The NFL Shows A Ton Of Class http://veneski.com/2012/09/24/the-nfl-shows-a-ton-of-class/ http://veneski.com/2012/09/24/the-nfl-shows-a-ton-of-class/#comments Mon, 24 Sep 2012 21:43:07 +0000 David Veneski http://veneski.com/?p=2391 Last week, we NFL fans lost a very important part of the game.  R.I.P. Steve Sabol – you will be missed.  You changed the game forever for me… Hat tip to the NFL for dedicating a spot in their ad rotation to pay tribute:

]]> http://veneski.com/2012/09/24/the-nfl-shows-a-ton-of-class/feed/ 0 Hello MOTO…Intel style http://veneski.com/2012/09/18/hello-moto-now-with-intel-inside/ http://veneski.com/2012/09/18/hello-moto-now-with-intel-inside/#comments Tue, 18 Sep 2012 22:23:17 +0000 David Veneski http://veneski.com/?p=2386 We’re taking steps forward in mobile over here within the walls of Intel.  Introducing the Motorola RAZR – now with Intel Inside.

]]> http://veneski.com/2012/09/18/hello-moto-now-with-intel-inside/feed/ 0 I May Be Hard On Google+ http://veneski.com/2012/09/17/i-may-be-hard-on-google/ http://veneski.com/2012/09/17/i-may-be-hard-on-google/#comments Mon, 17 Sep 2012 21:18:10 +0000 David Veneski http://veneski.com/?p=2382 But I love Chrome… the browser, and the brilliant ads.  Well done GOOG – emotion invoking.

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