Posts Tagged ‘Social Media’

Where Do YOU Spend Your Time On Line?

August 16th, 2013

….psssssst.  Probably on your favorite social networking site, like just about everyone else.

Internet, Social Media

The Social Media Landscape – 2012

March 13th, 2012

GREAT visual pulled from a Forbes article today.  Original attribution goes to Fred Cavazza. Key quote from Forbes:

The important is not to choose the right platform, it is to build a consistent social architecture. Installing your brand on social media is not about choosing one or several social platforms and opening profiles, it is about defining objectives and allocating resources. The platform choice is only the tactical declination of your strategy.

Social Media ,

Do You Need A Social Media Strategy?

October 7th, 2010

Not according to Tribal’s Eric Weaver.  He encourages us to focus on a business objective, rather than the ‘tool’ called Social Media.

View more presentations from Eric Weaver.

Advertising, Social Media

How Our Social Participation Varies – Active to Passive

September 30th, 2010

What Are The Tech MegaTrends?

September 15th, 2010

One person’s perspective: via Tech Crunch as blogged by James Gross.  I think this is pretty spot on, although I might rename to merely ‘Social’ MegaTrends.  Tech is too expansive in my opinion.

Social Marketing , , ,

What’s Your City’s Social Rank?

September 15th, 2010

Interesting infograph from Oxford Communications.  Personally, I think Portland is more social than we’re given credit for…

Social Media ,

Social Vehicles Get Vintage Advertising

August 12th, 2010

Summing Up Social Media

July 20th, 2010

This graphic pretty much captures the essence…  it’s not just one component – it’s all components dancing in unison.  (courtesy: FastCompany).

Social Media

Quoting: “What the F**k is Social Media NOW?”

July 15th, 2010

Normally, I shy away from profanity in my blog posts.  Today I came across a great presentation on Social Media through, well, my Twitter feed via David Armano.  Passing along for your benefit. Some compelling data, visuals, and theories to be mindful of.

Social Media

Rising Above The Clutter On The World Stage

June 24th, 2010

Sporting events are one of the largest branding opportunities around.  There is not a more popular sport in the world outside of soccer – it’s truly a global game with an unparalleled fan base. The World Cup takes that to a whole new level.  The brand that is leaving the competition in the dust is not even an official Fifa Partner or World Cup Sponsor, but a company that has winning in it’s very DNA – Nike.  Their campaign, Write The Future, is a prime example of ‘ambush marketing’.  Not an official sponsor, Nike turned to the web for initial distribution of their 3 minute, highly produced spot featuring some of the best ‘Footballers’ in the world.  Greeted with overwhelming praise, this long form advertisement has been deemed by Trevor Edwards (Vice President, Global Brand & Category Management) as “one of the best we’ve ever done.” (courtesy, OregonLive).  The traffic would agree, with the spot having just surpassed 15M views in only two short weeks.  Even Nike CEO, Mark Parker, gave high praise to the campaign:

Our ‘Write the Future’ football campaign is the most complete, innovative and creative project we’ve ever done, and we’ve got more excitement on the ground than anybody else in the game.” (courtesy, MediaPost)

No doubt that Landon Donovan helped extend the fictional narrative into a literal embodiment of the ad with yesterday’s heroic goal in the 91st minute sending the U.S.A. into the knockout round in this year’s Cup.

The campaign goes far beyond the initial video.  As you can see from the graphic above, Nike has invited the fans into the experience – giving them the opportunity to ‘Write The Future’ through social means with the chance to have their headline displayed on one of Johannesburg’s largest skyscrapers (100 will be displayed each night).  What I love about this is that it empowers the fan to be an active part of the campaign and involves them in a meaningful way (very similar to the way we {Intel} included everyday people in our Sponsors of Tomorrow Campaign last year).  This is the human face of advertising.  People naturally want to be included in the celebration.  They want to be heard, and they want a participatory voice in their favorite events and with brands they are passionate about.  Hat tip Nike – you’ve created an amazing campaign and you’ve invited your biggest advocates, your customers, to help Write The Future.

Social Media, Sponsorship, Sports ,