Archive for January, 2013

Now THAT’S How You Make A Memorable Super Bowl Commercial…

January 31st, 2013

Hat-tip Budweiser. Brand, Story, Emotion. All in 1 tiny minute.

Advertising ,

Rory vs. Tiger is the new Bird vs. Jordan

January 14th, 2013

On the heels of signing Rory McIlroy to what’s rumored to be a $200M contract, Nike releases the ‘youngs’ version of a classic dueling athlete commercial – dubbed, “No Cup Is Safe”. For those of us in the middle age department of life, you’ll recognize thisĀ very familiar story line ‘borrowed’ from McDonalds, featuring Larry Bird vs. Michael Jordan (apologies for the poor YouTube quality). It’s a great spot, and a hat tip to Rory becoming the ‘air’ apparent to Tiger within the walls of Nike Golf.

Advertising, Sports, TV