Last week I had the opportunity to share some thoughts with several large audiences. In what was a whirlwind trip to the City by the Bay last week I spoke on consecutive days – first a keynote @ OMMA on Tuesday, followed by a short ‘High Order Bit’ at Federated Media’s ‘Signal SF’. Both my OMMA keynote and FM HOB are embedded below. Forbes had a nice summary of my talk, while Technorati recaps my Federated Media gig.
“The important is not to choose the right platform, it is to build a consistent social architecture. Installing your brand on social media is not about choosing one or several social platforms and opening profiles, it is about defining objectives and allocating resources. The platform choice is only the tactical declination of your strategy.”
YOU can listen, vote, and help decide – online at the Intel DJ Battle on Turntable.fm. We’re sponsoring a 3 day battle with TT.fm’s best DJ’s. We have a featured room for the event – the winner will DJ LIVE @ SXSW and win an Asus Zenbook UX31 Ultrabook, Inspired by Intel. Also – join us for 2 days at SXSW for live TT.fm spinning in the ATX. Mark your calendars – March 10th and March 15th.