V/Speak

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Twitter Ad Platform ‘Imminent’- MediaPost

The Truth about Mobile Application Stores – ReadWriteWeb

Mobile Phones Organize Lives – Research Brief

Choosing a Marketing Plan: Traditional or Social Media – NYTimes

Mobile Web: A Better Platform for Socializing? – ReadWriteWeb

Five Reasons Not To Get Swept Up In App Madness – ITinnovation

A 4 Stage Model for Member Engagement – Social Media Today

The Case for Handcrafted Social Media – FastCompany

For Chip Makers, the Next Battle Is in Smartphones – NYTimes

The 10 Social Media Metrics Your Company Should Monitor – Social Times

David Veneski Marketing, Social Media Weekly News

It’s Thursday afternoon, and I need a 15min break from the world of work… as such, I trolled the interwebs for something interesting to give my brain a break.  Gizmodo had a very interesting post showing a visualization of the transient nature of Manhattan between day and night.  The graphic (click for larger) on the left shows the population by day, that on the right shows the rapid decline come nightfall.  Truly a commuter city.

David Veneski New York City Big Apple, Population

According to the official Twitter Blog, there has been a MASSIVE spike in tweeting over the last 12 months.  Clearly stating the obvious here as we’ve seen how pervasive micro-blogging has become in all aspects of our daily lives.  The interesting thing that I took away from their post was the microscopic level they take their analysis – down to the second (they are processing an average of more than 600 tweets per second).  Tech Crunch takes this a step further, and puts the question to their readers regarding who is responsible for the bulk of the tweeting. Is it the top 10% of users that are responsible for this number?  Good question – I know looking at my twitter stream of people that I follow, I can pinpoint 5-10 people I follow that compose the bulk of the information that comes across to me.  Here are some additional interesting observations from the Royal Pingdom:

• December 2009 was the first month Twitter processed more than one billion tweets (with 1.036 billion tweets).
• January 2010 had 16 times as many tweets as January 2009.
• The activity on Twitter has doubled since August 2009.
• January 2010 saw more tweets per day (39.5 million) than the whole of September 2008.

David Veneski Twitter Twitter

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Windows Phone 7 Series: Everything Is Different Now – Gizmodo

Local TV for Devices on the Move – NYTimes article

Facebook directs more online users than Google – SFChronicle

Google CEO Eric Schmidt at MWC Puts Mobile First – eWeek

Professional sports are ahead of the game in social media – SmartBlog

Marketers, Researchers, Lend Me Your Ears – BrandWeek

Will You Pay for Hulu on the iPad? It May Be Your Only Choice – All Things Digital

Fast Company’s Worlds Most Innovative Companies 2010: Intel #14 – FastCompany

Google Launches Powerful Mobile Shopping App for Android – Mashable

Yahoo! and Total Immersion Bring Augmented Reality to the Olympics – ReadWriteWeb

David Veneski Digital Marketing, Mobile Marketing, Social Media Weekly News

Slipping a little from last year, but still making the top 20 – Intel ranks well in Fast Company’s World’s Most Innovative Companies for 2010.  Fast Company focuses in on Single Chip Cloud Computing but that only scratches the surface of the innovation going on in this company.  Consider our design wins in Health Care, our new 2010 Core Processor Family and on an entertainment level – our Sponsors of Tomorrow advertising campaign.  All great stuff coming out of the halls of Intel.

David Veneski Intel Fast Company, Innovation, Intel

We’ve all seen the writing on the wall for some time now – MTV is not really a TV station dedicated to music anymore – and it hasn’t been for quite some time.  Last week – they made it official, with a very deliberate change in their iconic logo and tagline.  For the first time in 30 years, you won’t see the tagline ‘Music Television’ as part of their logo – on air, online, or in print.  It’s not surprising really – we’ve seen the media leader change from the attitude of ‘Video Killed the Radio Star’ to ‘Reality Bites’.  Gone are the video mega-hits like Thriller or Vogue.  In their place?  Jersey Shore & 16 and Pregnant.  As a product of the 80’s and 90’s and countless hours spent singing along to my favorite artists as they told a musical story through the magic of video I must admit, I’m disappointed.  MTV – I’d hoped for better from you…what I get is a dose of reality…TV, that is.

David Veneski Branding Branding, Logo, MTV

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Google Buzz Rolls Out Sharing Features To Gmail And Mobile Platforms – MediaPost

Detroit Red Wings Make Game Programs Interactive With QR Codes – Mashable

Social Media Top Online Priority in 2010 – MarketingProfs

The Man Who Looked Into Facebook’s Soul – NYTimes

Google Becomes an ISP: Plans to Deliver 1 Gigabit Connections to 50,000 Homes – ReadWriteWeb

HOW TO: Create and Distribute Effective Online Coupons – Mashable

A Guide To Following The 2010 Winter Olympics Online – TechCrunch

Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter – WebStrategist

Mobile World Congress: Don’t Call It a Phone Show – BusinessWeek

The 2009 U.S. Digital Year in Review: A Recap of the Year in Digital Marketing – All Things D

David Veneski Marketing, Social Media Weekly News

On the Twitter Blog yesterday there is a great chart that compares and contrasts Brand mentions and Super Bowl mentions on Super Sunday.  The winning brand? Doritos – hands down, with the largest per minute volume of commercial related tweets.  This begs the question: During a large event can we use Twitter mentions about brands in conjunction with ratings data to triangulate how many people not only saw, but also took a vested interest in how a brand has affected them during the larger viewing experience?  I believe we can, and I think that you will see the use of this hard data be a complement to institutionalized ratings as brands seek substantiation of audience engagement.

David Veneski Twitter Brand, Super Bowl, Twitter

In short – yes, and it is becoming more and more obvious everyday. In fact, yesterday, with the release (courtesy, Mashable) of Google Buzz they made a very strategic move that not only shows their interest in your social behavior but brings a tidy package to your mobile experience as well. AdAge has an article from the beginning of the year that shows the steps they are taking to be the dominant leader in this space – and it is a 360 degree approach. Google is not interested in one aspect of the equation, rather, they are intent on owning the landscape – from device, through service, and by application (if you are a doubter, watch the video below).  This quote says it best:

“Now imagine this (it’s not hard): Google is your go-to source for almost all of your interdependent needs when you are out and about, not just mobile phone needs, but “mobility“ needs. It’s the device you use, the search engine that helps you find things, the map that tells you how to get there and the coupon you use to get a discount at a preferred restaurant or local shop, all in one seamless experience. ”

ZDNet’s Dion Hinchcliffe has a robust, and sharp analysis of Google Buzz that is definitely worth the read.

David Veneski Google Buzz, Google, Mobile

We’ve been out of the mix in terms of being an advertiser in the Super Bowl for more than a decade (12 years to be precise).  This past Sunday, we changed that in a big way – debuting two new ads (Lunch Room and Generations) during the game and again in the post-game show (which we were also the primary sponsor of).  Not only did we have an exciting game to watch, but as an Intel employee it gave me a great sense of pride to see our name on such a grand sporting stage.  The team that I work with did a great job of pulling all of this together – we’ve all been working very hard to make this happen and to see it come off without a hitch was fantastic.  If you haven’t seen our newest spot, featuring Jeffrey the Robot, I’ve embedded it below.  We also spent a great deal of time promoting through the social graph, as ComputerWorld notes in an article released Monday.

David Veneski Advertising, Intel, Sports Intel, Jeffrey, Super Bowl