We’ve all seen the writing on the wall for some time now – MTV is not really a TV station dedicated to music anymore – and it hasn’t been for quite some time. Last week – they made it official, with a very deliberate change in their iconic logo and tagline. For the first time in 30 years, you won’t see the tagline ‘Music Television’ as part of their logo – on air, online, or in print. It’s not surprising really – we’ve seen the media leader change from the attitude of ‘Video Killed the Radio Star’ to ‘Reality Bites’. Gone are the video mega-hits like Thriller or Vogue. In their place? Jersey Shore & 16 and Pregnant. As a product of the 80’s and 90’s and countless hours spent singing along to my favorite artists as they told a musical story through the magic of video I must admit, I’m disappointed. MTV – I’d hoped for better from you…what I get is a dose of reality…TV, that is.
David Veneski Branding Branding, Logo, MTV