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It’s Not Your MTV Anymore

February 16th, 2010

We’ve all seen the writing on the wall for some time now – MTV is not really a TV station dedicated to music anymore – and it hasn’t been for quite some time.  Last week – they made it official, with a very deliberate change in their iconic logo and tagline.  For the first time in 30 years, you won’t see the tagline ‘Music Television’ as part of their logo – on air, online, or in print.  It’s not surprising really – we’ve seen the media leader change from the attitude of ‘Video Killed the Radio Star’ to ‘Reality Bites’.  Gone are the video mega-hits like Thriller or Vogue.  In their place?  Jersey Shore & 16 and Pregnant.  As a product of the 80′s and 90′s and countless hours spent singing along to my favorite artists as they told a musical story through the magic of video I must admit, I’m disappointed.  MTV – I’d hoped for better from you…what I get is a dose of reality…TV, that is.

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