Nike released their newest LIVESTRONG spot today… I’m a huge Tour geek, and an ardent Armstrong fan. I just hope he can recover from his flat on the pavé in Belgium. This was filmed on the final climb for this year’s Stage 7 – Station des Rousses – the first day in the Alps. Hey Lance – continue on your promise to be ‘The Hammer‘.
Sometimes the best advertisements say everything they need to say….without saying a thing at all. Hat tip Apple – you’ve nailed this one.
Apparently Yahoo is now ‘You’. Wait, wasn’t it just last year where they were claiming that the Internet was ‘Y!ours’? Well – at least they’re spending less on bad advertising – down from their $100M investment last year. Decide for yourself – do you want Yahoo to be ‘You’? I don’t.
and doesn’t say a word… The new Nike Golf spot aired today across multiple networks, one day prior to his comeback debut at the Masters.
I’ve been a Blackberry user for a long time – a really long time. I’ve become a master of the ‘intuitive’ text feature (with only one phrase being the bane of my existence, but that’s another story) and I’m a fan of the small form factor of the Pearl 8110 – it fits easily in your front pocket, does most everything I need it to do, and is a very reliable device.
However this year, as in years past with Intel, I’ve been asked to take the lead on a new media vehicle and explore all of our options for marketing and advertising programs in that space. Hence, my Blackberry got a mate – in the form of an iPhone. Now, I’ve been a long time ‘listener’ but have made the transition to first time ‘caller’…to use a radio talk show line. I’m not convinced that I’m going to be excited about carrying two devices (although many of my counterparts already do it), it is a necessary evil to be proficient in the trends of the mobile web. Next step – securing an Android device…
We’re pretty excited about the opportunities that are presenting themselves in the mobile space and are intent on creating some innovative and first mover programs that bring the Intel brand to a ‘third’ screen. We’ve already done some good work in the Americas with our iPhone app and our Global team has partnered with a leading mobile agency and a leading web-based streaming music company to create a compelling mobile experience that gives iPhone users a unique ’station’ modeled after the 3 types of ‘Core’ processors – each providing a unique listening experience. This is the first time a custom channel has been developed for a mobile device on Pandora – kudos to our Global team for making that happen.
Stay tuned – it’s going to be an exciting ride on the Mobile Web for us this year.
One of the really great things about working at Intel is the fact that I get to work on some amazing programs. As a GIGANTIC sports fan and an ardent user of great technology, I have been spoiled this year. Not only are we announcing and launching a new family of Intel Core processors, we are doing so around major events in the first half of the year. First, there was the Super Bowl. Next was last Sunday’s first ever foray in the Academy Awards. Starting this Sunday, we are unveiling a major relationship with CBS and their coverage of the NCAA Men’s Basketball Tourney – aka, March Madness. Don’t let me tell the tale, rather read what Stuart Elliott’s (New York Times Advertising columnist) take in today’s Media Decoder blog. We’re very happy with this coverage – Mr. Elliott did a nice job capturing the essence of a very complicated integrated media effort. I’ll be watching the whole tourney – from Selection Sunday, to the Play-In game, the National Championship game on April 5th in Indianapolis.
If you’re in media or digital marketing, you know that the hottest platform of 2010 is the mobile device. From a direct advertising and marketing approach, what better way to interact with your customer – on a device that is always with them and almost always ‘on’. We are just beginning to roll out a very robust mobile strategy here @ Intel and one of the first programs happens to be a fun way to send a message to your friends and family – from your mobile device – specifically, the iPhone.
Intel is giving iPhone users the opportunity to bring postcards back from the days of gift shops and stamps with a digital twist. “Postcards From The Future” allows iPhone users to send fun and interactive digital postcards to their friends near and far via social media sites like Facebook and Twitter or by email. We’ve had a very successful first few days on the iTunes App Store – ranking in the top 50 of free applications and in the top 15 of free entertainment specific apps. If you’re an iPhone user – give it a try – we’d love your feedback!
We’ve been out of the mix in terms of being an advertiser in the Super Bowl for more than a decade (12 years to be precise). This past Sunday, we changed that in a big way – debuting two new ads (Lunch Room and Generations) during the game and again in the post-game show (which we were also the primary sponsor of). Not only did we have an exciting game to watch, but as an Intel employee it gave me a great sense of pride to see our name on such a grand sporting stage. The team that I work with did a great job of pulling all of this together – we’ve all been working very hard to make this happen and to see it come off without a hitch was fantastic. If you haven’t seen our newest spot, featuring Jeffrey the Robot, I’ve embedded it below. We also spent a great deal of time promoting through the social graph, as ComputerWorld notes in an article released Monday.
I am a big fan of media partners that go the extra mile to make an experience good for the client. We recently did a pretty cool execution with Digg around our new product announcement at CES. We worked with Chas Edwards and the Digg team to create ‘content’ ads and ‘digg’ ads that offered up a great value to the customer – aggregation of the best stories coming out of CES, in multiple places our target audience consumes content. Yep – that’s right – we aren’t forcing them to come to Intel.com, rather, we’ll bring that content directly to them…wherever they are by offering a teaser link that drives them to a content hub on Digg (see below, credit ChasNote). As I’ve stated before, driving people to Intel.com is not my first priority. Bringing them great content (from Intel) in their natural browsing path, is. We’ve done that in our program with Digg.
ESPN has a long list of ‘This is SportsCenter’ commercials – some are better than others, all are pretty funny…. In light of tonight’s Civil War (for the 2009 RoseBowl berth) between my Alma Mater (Oregon) and our rival (Oregon State) I’m posting my favorite ‘This is SportsCenter’ – Duck Style!
