Mom – We Love You
April 26th, 2012
P&G tugs the heart strings with this one…Well done showing off all the things Moms of the world do to support their kids every day.
Archive
Archive for the ‘Advertising’ Category
Desperado… A New Era Of Computing Inspired By Intel
April 10th, 2012
Last week we unveiled our new ad creative…first via Twitter (an industry first), followed 2 days later on TV. This is the first in a series of creative, with the remaining spots rolling out through the balance of the year.
Generation C – The Consumption Generation
February 23rd, 2012
Americans 18-34 make up 23% of the U.S. population… but consume more digital bytes than any other age demo, by far. Other thing to note – Males only skew highest in tablets, while females outpace in all other platforms. What a great focus group of people – the number of ways that they are accessing content provides marketers with a plethora of data about their consumption habits. More @ Nielsen Wire.
It’s Halftime America…
February 10th, 2012
My favorite spot from this year’s Super Bowl. Hat Tip W+K – you’ve nailed it two years in a row.
Advertainment… Entertain Your Audience
January 26th, 2012
I’ve been in the media business long enough to know very quickly what works, and what doesn’t. Consumers, these days, are nearly as savvy. There is a quote that I’ve used in presentation recently, that states:
“Consumers are much more interested in their own lives than they are in brands……And they are much more interested in BRANDS, than they are in ADVERTISING”
This is spot on… and when a brand gets advertising right, and it’s done in a way that appeals to their target audience (along with the outliers beyond that target), I’m impressed. Icon Motor Sports has done just that with the long form video that is climbing the AdAge viral chart. I don’t own a motorcycle, nor have I been on one all that much, and I’m certainly not in the market for ‘leathers’… but they had me for the full 8:30 on this one. Why? Because I was entertained – simple as that. Brands need to do more of this, and I believe advertisers and agencies are recognizing that.
Keynoting OMMA Mobile
October 26th, 2011
Shameless plug for my keynote this past Tuesday (10.25.11) @ the OMMA Mobile Conference in San Francisco.
Coca Cola’s Great Happyfication
October 18th, 2011
It’s not often that a brand gets me for nearly 7 straight minutes. Today, Coke did… and I enjoyed every second of it. Best part – their branding was integrated throughout, and did not detract one bit from the fun. Hat tip Coca Cola – well done.
Ads Across Platforms Get Inside People’s Heads
September 28th, 2011
9/11 – Never Forgotten, Forever Grateful
September 13th, 2011
Well played Budweiser. Respectful, Non-exploitative, and touching. Tastefully done.
Discover Your Curiosity
August 12th, 2011
This past week the Discovery Channel premiered their new show, Curiosity, that we are helping sponsor. As part of that sponsorship we debuted some of our new creative for our on-air spots. The segment below features our resident Anthropologist, Genevieve Bell, and focuses in on what makes her curious – a tall order for someone that spends her days envisioning the future of technology. Genevieve was included in Fast Company’s list of 2010′s 100 most creative people in business, 2010.
