John Krasinski and Alec Baldwin go toe to toe for their respective teams in a new commercial by New Era… classic. If you read my blog and follow my Twitter stream, you’ll know I’m on John’s side.
The best advertisers for your product are satisfied customers. American Express captured that concept brilliantly in 30 seconds, using ‘Tweet Stories’. Membership has it’s privileges.
Now, if your in media you know that Google doesn’t typically advertise on TV – yet they’ve come out with 2 spots within the last week promoting Chrome. The first one I saw was entitled “It Gets Better” and the theme of the ad spot focused on bullying. Great spot, great message – discussing a very relevant topic in the news today.
The second spot I saw really hit its mark with me. I’m a new dad to my son Brooks. A few nights ago Danielle and I were watching TV and saw the spot entitled “Dear Sophie“, about a new dad that used all the tools from Google (in his Chrome Browser, of course) to communicate ‘forward’ to his daughter at various stages of her life. It was basically a time capsule of her life, through Gmail, YouTube, Google Maps, Picassa and any other tool from Google that was applicable. Brilliant. I think it’s just inspired me to do the same…
The Autos are back, having secured more than half of the spots in the Super Bowl – with Chrysler’s ‘Imported From Detroit‘ stealing the show. Watching TV the other night with my wife Danielle, she turned my attention to Chrysler’s latest installment, featuring Portland’s own Ndomukong Suh, entitled ‘Homecoming‘.
I’m a huge football fan, and an even bigger fan of my home city, so marrying the two and showing off Portland on a national stage with a newly crowned NFL star clearly appeals to my emotion. Wanting to see the spot again, I searched high and low on the interwebs for the advertisement. To no avail. Turning next to my social network, specifically Twitter, I asked where to find it of my followers. Before long, I got this note from Josh Smith, pointing me to Mike Driehorst of Chrysler PR who mentioned that Chrysler doesn’t always post to YouTube right when a spot airs. After some back and forth (along with an objective that I’m sure was not on his ‘To Do’ list), Mike came through with the following message:
@dveneski Ask and ye shall receive
Hat tip, Mike. Well done, Chrysler. Your new slate of advertisements are brilliant. Your customer service, stellar. Thank you for showing off our beautiful city in such a well produced manner.
“Show where you’re going without forgetting where you’re from.”