Archive for February, 2012

What’s A Minute Worth On The Internet?

February 24th, 2012

Generation C – The Consumption Generation

February 23rd, 2012

Americans 18-34 make up 23% of the U.S. population… but consume more digital bytes than any other age demo, by far.  Other thing to note – Males only skew highest in tablets, while females outpace in all other platforms.  What a great focus group of people – the number of ways that they are accessing content provides marketers with a plethora of data about their consumption habits.  More @ Nielsen Wire.

Advertising, Digital Marketing , ,

It’s Halftime America…

February 10th, 2012

My favorite spot from this year’s Super Bowl.  Hat Tip W+K – you’ve nailed it two years in a row.

Advertising, Sports