Generation C – The Consumption Generation
February 23rd, 2012
Americans 18-34 make up 23% of the U.S. population… but consume more digital bytes than any other age demo, by far. Other thing to note – Males only skew highest in tablets, while females outpace in all other platforms. What a great focus group of people – the number of ways that they are accessing content provides marketers with a plethora of data about their consumption habits. More @ Nielsen Wire.
