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Generation C – The Consumption Generation

February 23rd, 2012

Americans 18-34 make up 23% of the U.S. population… but consume more digital bytes than any other age demo, by far.  Other thing to note – Males only skew highest in tablets, while females outpace in all other platforms.  What a great focus group of people – the number of ways that they are accessing content provides marketers with a plethora of data about their consumption habits.  More @ Nielsen Wire.

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