Americans 18-34 make up 23% of the U.S. population… but consume more digital bytes than any other age demo, by far. Other thing to note – Males only skew highest in tablets, while females outpace in all other platforms. What a great focus group of people – the number of ways that they are accessing content provides marketers with a plethora of data about their consumption habits. More @ Nielsen Wire.
This week, at the 2011 Consumer Electronics Show we (Intel) introduced the world’s best new processors, the 2nd Generation Intel® Core™ processor family. As part of this announcement with a focus on the visually stunning features built right into the chips through processor graphics, we’ve also unveiled a component of our Visibly Smart marketing campaign called the Visual Life. We’d like to have you show us your Visual Life. The people you know, the places you visit, the things that inspire you… To kick things off, we’ve produced a video of Blogger Scott Schuman, aka “The Sartorialist” as an example of someone who lives and breathes, a very Visual Life.
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
Foursquare Takes The Next Step In Working With Brands – ReadWriteWeb
Gifi Lets You Hide Money for Your Friends to Encourage Foursquare Check-Ins – NYTimes
Facebook Sees Social Commerce Reaching Tipping Point – WSJ
AOL’s Tim Armstrong: We Got TechCrunch! – TechCrunch
How Important Have Apps Become? – FloTown Infograph
Barcode Scanning Up 700% This Year – MediaPost
Facebook and Skype Readying Deep Integration Partnership – AllThingsD
Google betting BIG on Mobile for future revenue – Business 2.0 Press
Why Chipotle Ditched Ad Agencies – AdAge
The Value of a Liker – Facebook
Digital Marketing, Marketing, Mobile Marketing, Social Media
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
Facebook Readying Its Mobile-Social Move – Adotas
Heavy Twitter Users Bring Social Activity to New Heights – eMarketer
How Starbucks Plans to Capitalize on Free Wi-Fi – Mashable
The Science of Sharing: Platforms inject data into the art of going viral – AdWeek
How Nike’s CEO Shook Up the Shoe Industry (off topic, but GREAT read) – FastCompany
Is Facebook Foursquare’s Enemy? It’s Complicated – Mashable
Facebook’s Foursquare competitor is imminent – CNET
Social Media Strategy Lessons From Pepsi – Business Insider
D.I.Y. Tool for Apps Needs Work – NYTimes
The Best and Worst Campaign Deals on Foursquare’s Turf – ClickZ
Digital Marketing, Marketing, Mobile Marketing, Social Media
If you’re in media or digital marketing, you know that the hottest platform of 2010 is the mobile device. From a direct advertising and marketing approach, what better way to interact with your customer – on a device that is always with them and almost always ‘on’. We are just beginning to roll out a very robust mobile strategy here @ Intel and one of the first programs happens to be a fun way to send a message to your friends and family – from your mobile device – specifically, the iPhone.
Intel is giving iPhone users the opportunity to bring postcards back from the days of gift shops and stamps with a digital twist. “Postcards From The Future” allows iPhone users to send fun and interactive digital postcards to their friends near and far via social media sites like Facebook and Twitter or by email. We’ve had a very successful first few days on the iTunes App Store – ranking in the top 50 of free applications and in the top 15 of free entertainment specific apps. If you’re an iPhone user – give it a try – we’d love your feedback!
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
Windows Phone 7 Series: Everything Is Different Now – Gizmodo
Local TV for Devices on the Move – NYTimes article
Facebook directs more online users than Google – SFChronicle
Google CEO Eric Schmidt at MWC Puts Mobile First – eWeek
Professional sports are ahead of the game in social media – SmartBlog
Marketers, Researchers, Lend Me Your Ears – BrandWeek
Will You Pay for Hulu on the iPad? It May Be Your Only Choice – All Things Digital
Fast Company’s Worlds Most Innovative Companies 2010: Intel #14 – FastCompany
Google Launches Powerful Mobile Shopping App for Android – Mashable
Yahoo! and Total Immersion Bring Augmented Reality to the Olympics – ReadWriteWeb
I’m winding down the work year and as I do so, this will be my final post for 2009 in an effort to take a breath and recharge for 2010. What a year it’s been! This year was my first effort at a full time blog and marks a deeper dive into the Social Web. I’ve been blessed with the opportunity to share experiences through speakerships, interviews, and even a podcast on Wired. The main thing I’ve enjoyed throughout this year’s work is the opportunity to learn from the smart people I come into contact with on a daily basis. There are a lot of hard working individuals inside and outside of Intel that are always innovating. I’m lucky that my role here allows a peek into many different projects and programs that are pushing the bounds of media and marketing.
On the Intel front, we’ve had some very good ‘best effort’ programs that have expanded our horizons into Cause Marketing w/ our FaceBook ‘Vote for a Cause‘ Program, unique activations that bring our brand campaign to life (thank you Maggie Mason!), and Social Platform building with our latest effort – My Life Scoop. We’ve also had some fun and brought you new features on my favorite Internet music source, Pandora (‘Add Variety’) because we thought it was important as a ‘Sponsor of Tomorrow’ to enhance your experience on a great site.
Finally, we did something very different at Intel. Something we’ve never done before. We marketed our BRAND – Intel, and not just focused on the next product to hit the street. We want you to live a better life through technology, and we needed to make sure that people understood what the Intel brand means and how we help with that. This shift in campaign focus has been a lot of fun as it’s allowed many of us at Intel to share in a common message. Deborah Conrad, our VP and GM of Corporate Marketing states that message best:
“What Intel develops today leads the path toward a better tomorrow.”
I think that people are beginning to see us in a different way and gain a better understanding of how exactly we make their lives better through technology.
2009 was the year that the Social Web exploded. Those that were aware of the power of Social Media, made the prediction early on. I think you will see in 2010 that ‘Social’ becomes mainstream and is a standard component to every marketing program rather than a new, never been done before, ‘feature’. Consumers want to share, they want their voices to be heard, and they want to digest content on their time and on the device of their choosing. Looking back we saw the rapid decline of print. Looking forward, we’re staring at the monumental rise of mobile. Those media institutions that adapt to the shift in media will live to fight another day, and those that don’t – will not.
I’m proud of the work we’ve done this year, I’m ‘smarter’ (thanks to the gracious sharing of others) in the space I specialize in, and I’m looking forward to more learning and innovation in 2010. Happy Holidays all…see you in the New Year!
Todd Wasserman of BrandWeek interviewed me last week about our newly released MyLifeScoop program (“With LifeScoop, Intel’s A Publisher“). I think Todd did a pretty good job of relating the essence of what MyLifeScoop is about, however I think some of the intent of the site gets blurred when he focuses on the ‘advertising’ portion. Yes – it is a media buy – but not in the ubiquitous display sense.
What were trying to do here is show the relevance of technology to your everyday life. Intel clearly plays a part in that technology discussion as a result of our processors being the ‘brains’ of many of the leading PCs and smaller form-factor devices (like Netbooks) on the market today. We worked very closely with Federated Media and our Agency of Record, OMD, to develop a program that is not simply about pushing Intel – that can be done through a display buy on an ad network or a commercial on broadcast television. Our interest with MyLifeScoop is developing a relationship with an audience that will use a site like this to find useful ways to incorporate technology into their daily routine and share their own technology tips and tricks with others through a ‘community’ section (launching soon).
I think Mike Arauz of Undercurrent sums it up very well in his quote at the end of Todd’s piece when he says:
“If you’re on the Internet and I can’t see what you’re reading and what you’re sharing, I don’t know who you are. The same is true for brands.”
I couldn’t agree more. With MyLifeScoop, we’ve created an opportunity to share material that we feel is relevant to your life and your technology choices. We hope you find it to be a relevant resource to pass along to your network and to participate in the site through social connection points. Give Todd’s article a read and please visit MyLifeScoop to see if there’s a tip or trick to fit your technology need.
Today, in conjunction with Federated Media, Intel has launched a new program called ‘MyLifeScoop‘. What is this, you ask? I think the blog post on FM’s site announcing this says it best:
“…a practical guide for how people use technology in their everyday lives – home, school, cooking, movies, pictures, multimedia, email, storage, you name it. This is a practical, useful tool that aggregates all the best news, information, tips, tricks and how-tos. And, what’s more, it’s all updated in real-time, so it has the newest, coolest, freshest, most useful information available.”
We’re just getting started – I encourage you to check out MyLifeScoop on your own to see how you can improve your everyday life through the use of technology. Remember – amazing things happen with Intel Inside.
This is a great graphic that I have to give credit to BBDO’s Barcelona blog for exposing me to. I’d say that advertising has gotten just a ‘bit’ more pervasive in our everyday lives….
