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Vote for a Cause – brought to you by Intel

August 10th, 2009

I feel great about what my job allows me to do and experience most days.  Today I am especially proud to work at Intel.  Our team launched a program that will really make an impact via social change.  The program is on Facebook and is called ‘Vote for a Cause‘.  Our Fan Page officially launched today and is being promoted throughout Facebook’s media network.

The short description is that we have created an application (launching August 15th) that will allow every member of the Facebook community to nominate and vote for their favorite ’cause’.  The cause with the most votes at the end of September will receive up to $50k (USD) in co-branded (w/Intel) media on Facebook evangelizing and promoting their cause.  How cool is that?

We have very active philanthropic efforts here surrounding Corporate and Social Responsibility, but this effort is quite different than our corporate giving programs.  It’s not Intel choosing the way the advertising money is spent – it’s you, the community on Facebook, that will determine which cause is most deserving of the promotional dollars supporting their efforts.  I’m confident that the community will make a great choice in determining the final winner and the recipient of the co-branded advertising dollars.  In addition, I’m confident that cause will be very grateful for the extended exposure they will be getting as a result of the investment in their effort by Intel.  This will be one to watch – be sure to join our Fan Page and, starting August 15th – nominate and vote for your favorite cause.  The power of social media in affecting social change – made possible by Intel.

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