David Armano (author of the Logic + Emotion blog) writes an article for Advertising Age that addresses the blurry lines between where a personal online brand ends and where the company’s brand they work for begins. Scott Monty of Ford has taken some criticism lately for those blurry lines. Done properly, I think it can be very effective. Done incorrectly – it puts your credibility and the image of the brand you represent at risk.
I’ve been a big Shaun White fan ever since I saw his first interview. It baffled me how someone so young could have such a comprehensive acumen about the importance of his ‘personal brand’. Oh yeah..and he’s a pretty good snow-boarder too. Full article in the January edition of Fast Company.