Archive for the ‘Personal Brand’ Category

Can your personal brand compliment your company’s Web 2.0 initiatives?

February 24th, 2009
Scott Monty of Ford

Scott Monty of Ford

David Armano (author of the Logic + Emotion blog) writes an article for Advertising Age that addresses the blurry lines between where a personal online brand ends and where the company’s brand they work for begins.  Scott Monty of Ford has taken some criticism lately for those blurry lines.  Done properly, I think it can be very effective.  Done incorrectly – it puts your credibility and the image of the brand you represent at risk.

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The ‘Flying Tomato’ and his red hot personal brand

February 21st, 2009

I’ve been a big Shaun White fan ever since I saw his first interview.  It baffled me how someone so young could have such a comprehensive acumen about the importance of his ‘personal brand’.  Oh yeah..and he’s a pretty good snow-boarder too.  Full article in the January edition of Fast Company.

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