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The ‘Flying Tomato’ and his red hot personal brand

February 21st, 2009

I’ve been a big Shaun White fan ever since I saw his first interview.  It baffled me how someone so young could have such a comprehensive acumen about the importance of his ‘personal brand’.  Oh yeah..and he’s a pretty good snow-boarder too.  Full article in the January edition of Fast Company.

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