Big week for Facebook as they rolled out some big news at their annual F8 developers conference. They have cached all their live stream videos on their site. The areas that they’ve made their biggest strides in? Personalized Search, Micro-Blogging, and an increased footprint in their ever-growing Ad Network business. Pete Cashmore sums it up well in his CNN Tech Blog – going so far as to lead with the headline:
“How Facebook won the web”
I think it’s a little early for the rest of the Web players to wave the white flag of defeat, however it is impressive how Facebook is recognizing the key growth areas and making the right partnerships to win those areas. I’m personally very interested to watch the partnership with Pandora play out. We’re (Intel) currently a sponsor of the ‘sharing’ mechanism in Pandora – literally, letting your social network know through Twitter and Facebook, which song you are listening to at any given time you choose to share. The new announcement with Facebook extends that even further, sending the sharing both directions. Full details on the Pandora FAQ page. Smart companies, smart partnership.
Facebook, Pandora, Social Media
We (Intel) have done some great executions with Pandora this year. What I admire most about them is their willingness to innovate, and tailor programs for a client like me.
Today the service just got better, in my opinion. I am a heavy user of Pandora and find myself discovering new songs that I bookmark, but always seem to forget to share. Now, with the capability to share through Twitter, Facebook, and ‘Give the Gift’ of Music – users are able to provide those in their network a real-time ‘listen in’ to what they are playing on Pandora. From Tom Conrad, Pandora CTO:
“It’s sort of our version of making a mix tape for someone” (courtesy: TechCrunch)
I used to make mix-tapes all the time growing up…now I have a new way to share my favorites. Well played Tom, Tim, and the rest of the Pandora crew.
Outside Lands is becoming an annual event in the Bay Area. For the second year in a row Intel is playing a role in the three day jam in Golden Gate Park. Our participation is two-fold. We’ll have a large presence on site at the festival, and we’re also partnering with Pandora (from previous posts, you know I am a fan of this service) and Federated Media to bring you a ‘MixTape‘ of the bands that will be performing in the City by the Bay – streaming right to your computer.
The music lineup is fantastic and features some of my favorite bands. Having missed out on last year’s jam session, I was looking forward to attending this year. Calendars didn’t work out so I won’t be hanging out in Lindley Meadow, Speedway Meadow, or the Polo Field listening to Band of Horses or The National. Check out Ranger Dave’s Magic Scheduler to help you see all your favorites!
It’s no secret that I am a Pandora fan. Not only do I like their product, but I genuinely enjoy the people that bring great opportunities to Intel to help extend our campaign messages. We’ve been trying to get the right thing in place to leverage the power of the Pandora listening network for our Sponsors of Tomorrow brand campaign since launch. Yesterday we finally unveiled our effort. Big kudos to the Pandora team and our agency for really working hard to make this happen – I think it will be a great activation around our new brand campaign.
We did a soft launch yesterday and you’ll see us show up more and more over the next month or so as you enjoy your favorite artist streaming on Pandora.com. The visual experience you can expect is in the image below. We’ll also have some interstitial placements of our Rock Star and Oops advertisements as media within the channel stream. Great job Team Pandora!
An amazingly simple concept – offer a GREAT service (for free) on a device that everyone wants, make it easy to bookmark their favorite tunes, and offer a path to purchase - people will not only be fans, but they will stray from ‘free’ long enough to pay for the tracks they really care about. While Pandora doesn’t make much from the sale (the two commerce options, iTunes and Amazon, take home the bulk of the profit), it does provide them with an additional revenue steam outside of simply selling advertising through the site. According to TechCrunch:
“Users are buying about a million songs a month now from these affiliate links on Pandora…. Of those, a solid 20% are coming directly from Pandora’s iPhone app.”
Pandora was smart to partner with Apple. In return for adding value to the iPhone through it’s app (most downloaded app in 2008) – the company is gaining customers it might not otherwise have had.
I’ll reiterate the title of this post: Cool Device+Cool Service = Happy Customer+Revenue. I’m a fan and a happy customer of both. I’ll be streaming Pandora in my car as I head out on a roadtrip this weekend – maybe I’ll even buy a track or two along the way…