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Promoting Tomorrow on Pandora

June 30th, 2009

It’s no secret that I am a Pandora fan.  Not only do I like their product, but I genuinely enjoy the people that bring great opportunities to Intel to help extend our campaign messages.  We’ve been trying to get the right thing in place to leverage the power of the Pandora listening network for our Sponsors of Tomorrow brand campaign since launch.  Yesterday we finally unveiled our effort.  Big kudos to the Pandora team and our agency for really working hard to make this happen – I think it will be a great activation around our new brand campaign. 

We did a soft launch yesterday and you’ll see us show up more and more over the next month or so as you enjoy your favorite artist streaming on Pandora.com.  The visual experience you can expect is in the image below.  We’ll also have some interstitial placements of our Rock Star and Oops advertisements as media within the channel stream.  Great job Team Pandora!

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