Life Is Better…with Intel
Thank you, MTV, for being great brand partners.
This is the story of Jack Andraka – a 15 year old who developed an early detection test for pancreatic cancer. 199 ‘Experts’ told him he was too young. Many more will be happy he didn’t take NO for answer. His story will inspire you. We love his potential.
Our latest spot…and probably one of the best we’ve created in the last 2 years.
We’ve (Intel) recently released 2 new adverts that support our next generation of Intel® powered Ultrabooks™. Entitled “Roommates” and “Kids”, they are fun look at why you need to upgrade your clunker PC. Enjoy!
We’re taking steps forward in mobile over here within the walls of Intel. Introducing the Motorola RAZR – now with Intel Inside.
We’ve got a few Angry Birds addicts over here within the walls of Intel, so we thought we’d work with Rovio to actually make a game that featured our brand. Here’s a teaser video of our creation. If you’d like to play the full game, visit us on Facebook and compete against your friends. This is first of two big programs we’re working on with Rovio. Stay tuned for the next ‘Never Been Done Before’ activation. 🙂
Last week we unveiled our new ad creative…first via Twitter (an industry first), followed 2 days later on TV. This is the first in a series of creative, with the remaining spots rolling out through the balance of the year.
Our APAC team is on a roll. Earlier this month they came out with The Museum Of Me – a personal ‘walkthrough’ of your activity on Facebook – in the form of a short film. Brilliant work that went viral almost immediately (1M downloads the first day, nearly 4M to date), with ZERO paid media to promote it. That same team has not rested on it’s success, following up Museum Of Me with a sequel to our hit ‘The Chase‘ entitled ‘The Escape‘. It’s YouTube as you’ve never seen it before – an interactive experience layered on top of a ‘Visibly Smart‘ Film. The teaser trailer is below, if you’d like to get the full experience visit our site and see if you can…Escape.
We’ve released our latest spot, featuring the Penguins from Disney’s Madagascar. Proving once again, everything IS better with Intel Inside.
Every year FastCompany releases it’s list of the top 50 most innovative companies. Each year, we’re on it. This year, our ranking is #19. 2010 was a heck of a year for us – releasing a new line of processors that lead to record revenues (ahem, can you say FOURTY THREE BILLION DOLLARS!!!!). I’m expecting great things out of our company this year, and I’m especially proud of the fact that we are reinvesting a significant amount of money on our own soil. In fact, that is what FastCompany’s recognition is for – our big bet on domestic manufacturing. Here’s to the march towards $50 Billion.