Oh, what I would give to have this ability at times. Here’s our new ad spot, just released this week…
Retrevo just came out with their 2010 Gadget Census and in the latest version of this annual census, they’ve broken down the ‘states’ of the union by ownership of the top 3 smart phones per capita. Oregon – the state I live in, is definitely an Android state. I own and use all three devices, so I guess I am the exception. Order of mindshare for me – Blackberry, iPhone, Android.
Summary and Press Release here. Deeper individual reports here. Peaking: 3D Flat Panel/TV Displays, 4G Standard, Cloud Computing, Cloud/Web Platforms. Dipping: Virtual Assistants, Public Virtual Worlds, Consumer-Generated Media (I find it hard to believe that has reached the bottom). Slope of Enlightenment: Interactive TV, Internet Micropayment Systems, Location-Aware Applications.
As you can tell by many of my posts on this blog, I am a big sports fan and specifically a HUGE Oregon Ducks Football fan. My alma mater has been tearing it up on the grid iron this year – leading the nation in scoring offense and tops in scoring defense as well. Our team has become famous as much for it’s available uniform combinations (300+ at last count) as it has for it’s ability to score on you in a heartbeat (just ask Arizona State how devastating that offense is).
This week, they’re in the news again – not just for hosting College Game Day at Autzen stadium, but for the second installation of Supwitchugirl’s viral video collection. Last year, during the Duck’s march to the Rose Bowl they released “I Smell Roses“, which quickly caught fire amongst Duck fans and spread nationally through viral pass along (topping more than 860k views on YouTube). There was some controversy with their usage of the Oregon Duck mascot in the video, but that paled in comparison to the popularity of the spot.
How do you top that? Fast forward to 2010 and on the eve of the biggest game (so far) of the year for our beloved Ducks, Supwitchugirl released their second installment entitled: Return of the Quack. Check it out below… 3 days later, it’s achieved more than 340k views and has been profiled on the Dan Patrick Show. I’d say they know a little something about making a viral video.
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
Foursquare Takes The Next Step In Working With Brands – ReadWriteWeb
Gifi Lets You Hide Money for Your Friends to Encourage Foursquare Check-Ins – NYTimes
Facebook Sees Social Commerce Reaching Tipping Point – WSJ
AOL’s Tim Armstrong: We Got TechCrunch! – TechCrunch
How Important Have Apps Become? – FloTown Infograph
Barcode Scanning Up 700% This Year – MediaPost
Facebook and Skype Readying Deep Integration Partnership – AllThingsD
Google betting BIG on Mobile for future revenue – Business 2.0 Press
Why Chipotle Ditched Ad Agencies – AdAge
The Value of a Liker – Facebook