Archive for October, 2010

50 Leading US Social Media Cities

October 29th, 2010

Pretty happy Portland made the list… I thought our footprint would be larger.  Full NetProspex 2010 Social Business Report.  Larger version of infograph below.

Social Media ,

Gesture Recognition – The Latest From The Sponsors Of Tomorrow

October 25th, 2010

Oh, what I would give to have this ability at times.  Here’s our new ad spot, just released this week…

Intel ,

Survey Says I Live In An Android State

October 20th, 2010

Retrevo just came out with their 2010 Gadget Census and in the latest version of this annual census, they’ve broken down the ‘states’ of the union by ownership of the top 3 smart phones per capita.  Oregon – the state I live in, is definitely an Android state.  I own and use all three devices, so I guess I am the exception.  Order of mindshare for me – Blackberry, iPhone, Android.

Smart Phone , ,

Gartner Releases 2010 Version of Hype Cycle

October 15th, 2010

Summary and Press Release here.  Deeper individual reports here.  Peaking: 3D Flat Panel/TV Displays, 4G Standard, Cloud Computing, Cloud/Web Platforms.  Dipping: Virtual Assistants, Public Virtual Worlds, Consumer-Generated Media (I find it hard to believe that has reached the bottom).  Slope of Enlightenment: Interactive TV, Internet Micropayment Systems, Location-Aware Applications.

Technology ,

Do You Need A Social Media Strategy?

October 7th, 2010

Not according to Tribal’s Eric Weaver.  He encourages us to focus on a business objective, rather than the ‘tool’ called Social Media.

View more presentations from Eric Weaver.

Advertising, Social Media

The Oregon Ducks Go Viral – Return Of The Quack

October 4th, 2010

As you can tell by many of my posts on this blog, I am a big sports fan and specifically a HUGE Oregon Ducks Football fan.  My alma mater has been tearing it up on the grid iron this year – leading the nation in scoring offense and tops in scoring defense as well.  Our team has become famous as much for it’s available uniform combinations (300+ at last count) as it has for it’s ability to score on you in a heartbeat (just ask Arizona State how devastating that offense is).

This week, they’re in the news again – not just for hosting College Game Day at Autzen stadium, but for the second installation of Supwitchugirl’s viral video collection.  Last year, during the Duck’s march to the Rose Bowl they released “I Smell Roses“, which quickly caught fire amongst Duck fans and spread nationally through viral pass along (topping more than 860k views on YouTube).  There was some controversy with their usage of the Oregon Duck mascot in the video, but that paled in comparison to the popularity of the spot.

How do you top that?  Fast forward to 2010 and on the eve of the biggest game (so far) of the year for our beloved Ducks, Supwitchugirl released their second installment entitled: Return of the Quack.  Check it out below… 3 days later, it’s achieved more than 340k views and has been profiled on the Dan Patrick Show.  I’d say they know a little something about making a viral video.

Sports, Video ,

Weekly Wrap Up – 10.1.10

October 1st, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Foursquare Takes The Next Step In Working With Brands – ReadWriteWeb

Gifi Lets You Hide Money for Your Friends to Encourage Foursquare Check-Ins – NYTimes

Facebook Sees Social Commerce Reaching Tipping Point – WSJ

AOL’s Tim Armstrong: We Got TechCrunch! – TechCrunch

How Important Have Apps Become? – FloTown Infograph

Barcode Scanning Up 700% This Year – MediaPost

Facebook and Skype Readying Deep Integration Partnership – AllThingsD

Google betting BIG on Mobile for future revenue – Business 2.0 Press

Why Chipotle Ditched Ad Agencies – AdAge

The Value of a Liker – Facebook

Digital Marketing, Marketing, Mobile Marketing, Social Media

ESPN College Game Day Quacks Their Latest Ad

October 1st, 2010

I’m a huge fan of ESPN’s College Game Day as it is… when their latest feature spot highlights my alma mater, it makes me love them even more.  They’ve outdone themselves this year. Classic.  Go Ducks!

Advertising ,