Archive for April, 2011

The Mobile Movement – Stat Porn, Courtesy Of Google

April 28th, 2011

There are actually some pretty interesting stats embedded within. Particularly compelling is the marriage of retail and your mobile device:

Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process.

  • 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer
  • 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones
  • 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store

Courtesy: Google Mobile Ads Blog

Mobile Marketing , ,

The World Lives On Facebook – Video Infograph

April 25th, 2011

Infographs are fast becoming an efficient way to share stats and data in an interesting way. Alex Trimpe takes it to a different level with this video infograph.  Very well done.  Some pretty staggering stats in the screen cap below the video.  Courtesy FastCo Design.


Facebook, Uncategorized ,

Old Spice – Bring Back Isaiah Mustafa

April 21st, 2011

Old Spice has started releasing a new round of advertising, minus famous ‘man’s man’ Isaiah Mustafa, to promote its new line: ‘Old Spice Danger Zone’.  Interesting choice, considering the success they had with him.  This spot is running outside the U.S. currently.  Has it been widely embraced by the viewers?  Not based on this comment:

It was pretty entertaining and effective up to the point where he became a walking skeleton. Then I didn’t want the product anymore.

Not sure that’s what they were shooting for… My bet is this never makes it on air in our market.

Advertising ,

Digital Zealot, With A Soft Spot For Print

April 15th, 2011

For the regular readers of my blog, it’s no surprise to you that I am a Digital Zealot.  I consume  a massive amount of content each week, with my own commentary surrounding it on Facebook, Twitter, this blog, and a weekly compilation of my top 10 reads (if you’d like to be added to the distribution list, please email me).  It’s not just a passion, it’s my job.  I’m paid to help keep Intel breaking new ground and leading in the digital space.

With that said, you would imagine that I shy away from ‘tangible’ content like newspapers and magazines.  Not the case at all.  I think this article in GigaOmWill iPad & Tablets Be Our Sunday Paper?” is accurate to a certain extent, but I hesitate to insist that print is dead.

For me, yes, I am a voracious consumer of content via a plethora of digital devices. Come the weekend, however I spend a lot of time combing through the stacks of magazines that come to my house each week.  I love the ability to turn a page, and feel the quality of the paper on my finger tips as I leaf through the contents of the book.  I also appreciate the increasingly clever advertising executions the print world is rolling out.

There is an argument for the ability to cram 5000 books, all your music, reams of digital subscriptions along with your streaming movies and addicting games into one portable device (ahem, hello iPad!) – especially when you’re traveling multiple times a month.  I get it. However, I’m also a fan of a lazy Sunday on the couch, holding a hot cup of coffee, and getting lost in fantasy as I digest the travel section of my favorite Sunday paper.  Print is not dead….long live print.

Media , ,

The Penguins Are Back! Operation ‘Rico Star’

April 7th, 2011

We’ve released our latest spot, featuring the Penguins from Disney’s Madagascar.  Proving once again, everything IS better with Intel Inside.

Advertising, Intel , ,

We Are Timbers – Soccer Goes Social

April 1st, 2011

The Portland Timbers are the second professional sports team to come into my home town (behind our long time resident NBA team, the Trail Blazers).  We are a soccer, er ‘futbol’, hungry community and the fans have embraced our new MLS team with open arms.  Kudos to the Timbers – they’ve ‘hugged back’ with the same enthusiasm.

One of the things this organization did well right out of the gate was to harness the power of these local fans – in a very social way.  Sure, they have a Facebook presence and a Twitter feed.  More importantly they reached out their biggest cheerleader – the community of Portland – and asked them to be a part of their Marketing and Media materials, in the most visible fashion available – billboards throughout the Portland Metro area – through a contest called ‘We Are Timbers‘.

How did it work?  You went to the Timbers store, got your picture taken with various ‘accessories’ (double headed axe, chain saw – to name a few) and had your photo submitted to be considered to make the top 100.  If you made the top 100, your photo was put to a vote by the fans of the soccer club (you had to ‘Like’ the Timbers on Facebook and then ‘Like’ the photo of your friend, colleague, or neighbor that had entered the contest).  There was some stiff competition out there.  Personally, I wish my good buddy Dwight Adkins had made the final four but when you pair axes with baby bjorns he didn’t stand a chance.   Hat tip Timbers – way to get your fans excited about your team and nice job making the community a part of your promotion efforts.

Advertising, Sports ,