Posts Tagged ‘Retail’

The Mobile Movement – Stat Porn, Courtesy Of Google

April 28th, 2011

There are actually some pretty interesting stats embedded within. Particularly compelling is the marriage of retail and your mobile device:

Purchase-driven Shoppers: Smartphones have become an indispensable shopping tool and are used across channels and throughout the research and decision-making process.

  • 79% of smartphone consumers use their phones to help with shopping, from comparing prices, finding more product info to locating a retailer
  • 74% of smartphone shoppers make a purchase, whether online, in-store, or on their phones
  • 70% use their smartphones while in the store, reflecting varied purchase paths that often begin online or on their phones and brings consumers to the store

Courtesy: Google Mobile Ads Blog

Mobile Marketing , ,