Archive for the ‘Apple’ Category

Beats by Dre banned from the World Cup…

June 20th, 2014

…but they still have the best ad. Oh yeah – and they were kind enough to feature their new benefactor. #Apple

Advertising, Apple, Sports , ,

Apple – Masters of their Brand

June 19th, 2013

Apple’s new slate of ads are stunning.  They’ve gone back to the core principles of their products and focused on why people use them.  Music, Photos, and Sharing…

“This is it.  This is what matters.  The experience of a product.  How it will make someone feel.”

Well done, Apple.  You’ve recognized your audience and made it simple for them to appreciate your product.

Advertising, Apple

Say Hello To Siri….

November 1st, 2011

So I just upgraded to the new iPhone 4s (got it yesterday). My main motivation was the faster processor (wish it were Intel) and the significant upgrade on the camera – at 8 Megapixels, it ‘almost’ obsolesces my point and shoot… What I have been most amazed by – Siri…. it’s all it’s billed to be, and more. Consider this the first step to ‘not’ typing on your phone ever again. Well done, Apple. Also, if you haven’t read the obit from Steve Job’s sister – it’s worth a read.

Apple, iPhone

Here’s To The Crazy Ones…

October 10th, 2011

Steve, you made a lasting impact on our generation.  Thank you for dreaming big, daring bigger, and changing the world…. We will miss you.

Here’s to the crazy ones.
The misfits.
The rebels.
The troublemakers.
The round pegs in the square holes.
The ones who see things differently.
They’re not fond of rules.
And they have no respect for the status quo.
You can quote them, disagree with them, glorify or vilify them.
About the only thing you can’t do is ignore them.
Because they change things.
They push the human race forward.
And while some see them as the crazy ones,
We see genius.
Because the people who are crazy enough to think
they can change the world,
Are the ones who do.