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Apple – Masters of their Brand

June 19th, 2013

Apple’s new slate of ads are stunning.  They’ve gone back to the core principles of their products and focused on why people use them.  Music, Photos, and Sharing…

“This is it.  This is what matters.  The experience of a product.  How it will make someone feel.”

Well done, Apple.  You’ve recognized your audience and made it simple for them to appreciate your product.

Advertising, Apple

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