Old Spice has started releasing a new round of advertising, minus famous ‘man’s man’ Isaiah Mustafa, to promote its new line: ‘Old Spice Danger Zone’. Interesting choice, considering the success they had with him. This spot is running outside the U.S. currently. Has it been widely embraced by the viewers? Not based on this comment:
“It was pretty entertaining and effective up to the point where he became a walking skeleton. Then I didn’t want the product anymore.”
Not sure that’s what they were shooting for… My bet is this never makes it on air in our market.