Can your personal brand compliment your company’s Web 2.0 initiatives?
David Armano (author of the Logic + Emotion blog) writes an article for Advertising Age that addresses the blurry lines between where a personal online brand ends and where the company’s brand they work for begins. Scott Monty of Ford has taken some criticism lately for those blurry lines. Done properly, I think it can be very effective. Done incorrectly – it puts your credibility and the image of the brand you represent at risk.