Most valuable brands in 2009 – Intel #23
I’m usually pretty in tune with the news about the company I work for, but this one must have slipped by me in the last few months. At the end of April Millward Brown released their report on the top 100 most valuable global brands. Intel comes in at #23 (up from #27 last year) at a value of nearly $23 billion with a modest gain in value of 4%. Not bad in these economic times, but we are still behind several other technology companies (Google, Microsoft, and Apple to name a few) in terms of both rank and % gain in value. What was very surprising to me is that Blackberry made a massive move over the last year – gaining an astounding 100% in value to be the largest mover in the tech sector. Blackberry is on a roll, having jumped 390% in 2008. Pretty impressive. Looking forward to the 2010 results to see how we respond.