This week, at the 2011 Consumer Electronics Show we (Intel) introduced the world’s best new processors, the 2nd Generation Intel® Core™ processor family. As part of this announcement with a focus on the visually stunning features built right into the chips through processor graphics, we’ve also unveiled a component of our Visibly Smart marketing campaign called the Visual Life. We’d like to have you show us your Visual Life. The people you know, the places you visit, the things that inspire you… To kick things off, we’ve produced a video of Blogger Scott Schuman, aka “The Sartorialist” as an example of someone who lives and breathes, a very Visual Life.
As a follow on to our Sponsors of Tomorrow effort, we (Intel) are clearing up the confusion around our processor brands. This week we announced our new brand structure and refined our strategy around a new, focused, ‘hero’ client brand – Intel® Core™. There will be three levels of Core ‘modifiers’ that differentiate the various features and benefits native to each level of Core. Joining the current instantiation, Core i7, will be an entry-level (Core i3) and a mid-level (Core i5) modifier to round out the Intel Core family. Our VP of and Director of Corporate Marketing, Deborah Conrad, explains this transition to Core as our hero client brand in a video posted to intel.com.
