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Intel introduces 3 levels of Core

June 18th, 2009

As a follow on to our Sponsors of Tomorrow effort, we (Intel) are clearing up the confusion around our processor brands.  This week we announced our new brand structure and refined our strategy around a new, focused, ‘hero’ client brand – Intel® Core.  There will be three levels of Core ‘modifiers’ that differentiate the various features and benefits native to each level of Core.  Joining the current instantiation, Core i7, will be an entry-level (Core i3) and a mid-level (Core i5) modifier to round out the Intel Core family.  Our VP of and Director of Corporate Marketing, Deborah Conrad, explains this transition to Core as our hero client brand in a video posted to intel.com.

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