Extra…Tears – Grab A Tissue Dads
September 11th, 2013
Blubbering over here. Great ads invoke special emotion. Extra nailed this one.
Archive
Archive for the ‘Advertising’ Category
Boardroom, By Intel
July 29th, 2013
Our latest spot…and probably one of the best we’ve created in the last 2 years.
Apple – Masters of their Brand
June 19th, 2013
Apple’s new slate of ads are stunning. They’ve gone back to the core principles of their products and focused on why people use them. Music, Photos, and Sharing…
“This is it. This is what matters. The experience of a product. How it will make someone feel.”
Well done, Apple. You’ve recognized your audience and made it simple for them to appreciate your product.
“Look Inside”
April 30th, 2013
We’ve (Intel) recently released 2 new adverts that support our next generation of Intel® powered Ultrabooks™. Entitled “Roommates” and “Kids”, they are fun look at why you need to upgrade your clunker PC. Enjoy!
Now THAT’S How You Make A Memorable Super Bowl Commercial…
January 31st, 2013
Hat-tip Budweiser. Brand, Story, Emotion. All in 1 tiny minute.
Rory vs. Tiger is the new Bird vs. Jordan
January 14th, 2013
On the heels of signing Rory McIlroy to what’s rumored to be a $200M contract, Nike releases the ‘youngs’ version of a classic dueling athlete commercial – dubbed, “No Cup Is Safe”. For those of us in the middle age department of life, you’ll recognize this very familiar story line ‘borrowed’ from McDonalds, featuring Larry Bird vs. Michael Jordan (apologies for the poor YouTube quality). It’s a great spot, and a hat tip to Rory becoming the ‘air’ apparent to Tiger within the walls of Nike Golf.
Google Zeitgeist 2012… The Year of the Brand
December 14th, 2012
Every year, about this time, I look forward to this 3 minute film Google puts together – looking back at the year in search. As a marketer, it was amazing to see how much brands were involved in the events of the year. From Red Bull to Adidas, to NatGeo – 2012 was definitely the Year of the Brand.
Duckgistics – Score, Score, and Score some more…
November 5th, 2012
Duck Football and Advertising – two of my favorite things collide. Way to go Chip! I want to see the traffic sheet for those 3,840 possible uniform combinations…
Chairs Are Like Facebook…
October 10th, 2012
Facebook taps our emotional side, with it’s new TV spot. The ad focuses on the ubiquity of the everyday things in our lives, and how we share them. I like the spot (especially around the 42 second mark where they feature an Oregon nature hotspot: Multnomah Falls), right up to the point where they imply Facebook is like the Universe….that may be a ‘bit’ of a stretch.