This is the true spirit of friendship…
Apple’s new slate of ads are stunning. They’ve gone back to the core principles of their products and focused on why people use them. Music, Photos, and Sharing…
“This is it. This is what matters. The experience of a product. How it will make someone feel.”
Well done, Apple. You’ve recognized your audience and made it simple for them to appreciate your product.
Hat-tip Budweiser. Brand, Story, Emotion. All in 1 tiny minute.
On the heels of signing Rory McIlroy to what’s rumored to be a $200M contract, Nike releases the ‘youngs’ version of a classic dueling athlete commercial – dubbed, “No Cup Is Safe”. For those of us in the middle age department of life, you’ll recognize this very familiar story line ‘borrowed’ from McDonalds, featuring Larry Bird vs. Michael Jordan (apologies for the poor YouTube quality). It’s a great spot, and a hat tip to Rory becoming the ‘air’ apparent to Tiger within the walls of Nike Golf.
Every year, about this time, I look forward to this 3 minute film Google puts together – looking back at the year in search. As a marketer, it was amazing to see how much brands were involved in the events of the year. From Red Bull to Adidas, to NatGeo – 2012 was definitely the Year of the Brand.
Facebook taps our emotional side, with it’s new TV spot. The ad focuses on the ubiquity of the everyday things in our lives, and how we share them. I like the spot (especially around the 42 second mark where they feature an Oregon nature hotspot: Multnomah Falls), right up to the point where they imply Facebook is like the Universe….that may be a ‘bit’ of a stretch.