Archive

Archive for the ‘Advertising’ Category

The NFL Shows A Ton Of Class

September 24th, 2012

Last week, we NFL fans lost a very important part of the game.  R.I.P. Steve Sabol – you will be missed.  You changed the game forever for me… Hat tip to the NFL for dedicating a spot in their ad rotation to pay tribute:

Advertising, NFL

Hello MOTO…Intel style

September 18th, 2012

We’re taking steps forward in mobile over here within the walls of Intel.  Introducing the Motorola RAZR – now with Intel Inside.

Advertising, Intel, Smart Phone

I May Be Hard On Google+

September 17th, 2012

But I love Chrome… the browser, and the brilliant ads.  Well done GOOG – emotion invoking.

Advertising, Google

Mom – We Love You

April 26th, 2012

P&G tugs the heart strings with this one…Well done showing off all the things Moms of the world do to support their kids every day.

Advertising

Desperado… A New Era Of Computing Inspired By Intel

April 10th, 2012

Last week we unveiled our new ad creative…first via Twitter (an industry first), followed 2 days later on TV. This is the first in a series of creative, with the remaining spots rolling out through the balance of the year.

Advertising, Intel, Ultrabook

Generation C – The Consumption Generation

February 23rd, 2012

Americans 18-34 make up 23% of the U.S. population… but consume more digital bytes than any other age demo, by far.  Other thing to note – Males only skew highest in tablets, while females outpace in all other platforms.  What a great focus group of people – the number of ways that they are accessing content provides marketers with a plethora of data about their consumption habits.  More @ Nielsen Wire.

Advertising, Digital Marketing , ,

It’s Halftime America…

February 10th, 2012

My favorite spot from this year’s Super Bowl.  Hat Tip W+K – you’ve nailed it two years in a row.

Advertising, Sports

Advertainment… Entertain Your Audience

January 26th, 2012

I’ve been in the media business long enough to know very quickly what works, and what doesn’t.  Consumers, these days, are nearly as savvy.  There is a quote that I’ve used in presentation recently, that states:

“Consumers are much more interested in their own lives than they are in brands……And they are much more interested in BRANDS, than they are in ADVERTISING”

This is spot on… and when a brand gets advertising right, and it’s done in a way that appeals to their target audience (along with the outliers beyond that target), I’m impressed.  Icon Motor Sports has done just that with the long form video that is climbing the AdAge viral chart. I don’t own a motorcycle, nor have I been on one all that much, and I’m certainly not in the market for ‘leathers’… but they had me for the full 8:30 on this one.  Why?  Because I was entertained – simple as that.  Brands need to do more of this, and I believe advertisers and agencies are recognizing that.

Advertising, Online Video

Keynoting OMMA Mobile

October 26th, 2011

Shameless plug for my keynote this past Tuesday (10.25.11) @ the OMMA Mobile Conference in San Francisco.



Video streaming by Ustream

Advertising, Mobile Marketing ,

Coca Cola’s Great Happyfication

October 18th, 2011

It’s not often that a brand gets me for nearly 7 straight minutes.  Today, Coke did… and I enjoyed every second of it.  Best part – their branding was integrated throughout, and did not detract one bit from the fun.  Hat tip Coca Cola – well done.

Advertising, Online Video ,