Posts Tagged ‘Mobile Phone’

How Do You Use Your Mobile Phone?

July 7th, 2010

If you’re like me, it’s likely a device that plays multiple roles in your life. Personally – my mobile device (both of them – I carry a BlackBerry AND an iPhone) is:

  • My main communication device for my professional and personal network (email, SMS, Twitter, Facebook, LinkedIn, and Foursquare)
  • The camera I use most often
  • My personal DJ (Pandora, iTunes)
  • My on the go navigator (Google Maps, iPhone Maps)
  • The 2nd most accessed screen that I use for browsing my favorite web sites
  • I almost forgot – I actually do use it for it’s traditional purpose, to make phone calls.  Although that seems to be a task that is called upon (no pun intended) less frequently as the phones get smarter. According to Pew Internet Research, my usage pattern is not unique, although I would say that I am a heavier consumer of content on my phone than most mainstream consumers – that just goes along with my job here at Intel.  The interesting pattern that I have noticed (and that Pew points out in their latest report) is that as the general population makes the transition from feature phones (voice and text only) to smart devices (think iPhone and Android phones) the use of non voice related applications has increased dramatically.  Will we one day reach a point where we no longer use our phones to talk?  I’d say no, but I think we will see that usage model continue to decline – at least in the near term.

    Mobile Marketing

    We All Want ‘First’

    June 3rd, 2010

    Goodby did a great ad spot for Sprint’s new ad campaign for the HTC EVO – the FIRST 4G phone.  This is a darn sexy phone that the industry has been clamoring for for some time now. Not only is it a phone, but it acts as a wireless hotspot – with the ability to connect up to 8 Wi-Fi enabled devices at any given time.  Engadget does a killer review of the phone and the bottom line is – it’s a thoroughly impressive device.  On their site, Sprint describes it as a phone that is as “fast and powerful as most people’s basic DSL and cable wired connections“.  That’s a bold statement – is this truly the phone that becomes people’s ONLY connected device?  I’m not ready to trade in my PC, yet (I do work for Intel!) but I have found myself spending more and more time completing my basic computing tasks (email, web surfing, bill pay) on my mobile device vs. opening up and logging onto my PC.  According to the latest report released by MocoSpace – I am not alone in that behavior.  In the meantime – can I trade in my Nexus One for an EVO?  Please?

    Mobile Marketing , ,