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Archive for the ‘Marketing’ Category

Weekly Wrap Up – 5.21.10

May 21st, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Google and Partners Seek TV Foothold – NYTimes

How the U.S. Engages the World with Social Media – Mashable

Intel and Vice Launch Creators Project: Selling Out or Boosting Creativity? – Wired

Hulu, Best Buy Battling for Your Web Streaming Movie Custom – FastCompany

Google TV: What Does It Mean for Advertisers? – AdAge

Friday Five: Macro Trends To Watch – Edelman

Facebook and Others Caught Sending User Data to Advertisers – Mashable

Why iAds will fail - iMedia

Google TV Preview: The Mom Test and the Nerd Test – FastCompany

Google I/O Recap: The open web moves forward, Froyo delights developers and TV meets Web – Google

Marketing, Social Media

Weekly Wrap Up – 5.7.10

May 7th, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Audiences, and Hollywood, Flock to Smartphones – NYTimes

Why Long-Form Ads Are the Wave of the Future – AdAge

HOW TO: Cultivate Your Brand’s Super Users – Mashable

How Businesses are Utilizing Foursquare – Flowtown

Intel: Phones with 10-day battery life here by end of year – Pocket-lint

Is Apple becoming the Microsoft of mobile? – CNN

Mark Zuckerberg: The temptation of Facebook’s CEO – Fortune

McDonald’s to Use Facebook’s Upcoming Location Feature - AdAge

Think Everyone Has a Smartphone? Think Again – Mashable

Google Goggles App Translates the Real World – FastCompany

Marketing, Social Media

Weekly Wrap Up – 4.30.10

April 30th, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

What Men And Women Are Doing On Facebook – Forbes

Meet the Brands Hiding on Google – AdAge

This is What a Tweet Looks Like – ReadWriteWeb

21 Twitter Tips From Socially Savvy Companies – FastCompay

5 Real-Time Location Trends to Watch – Mashable

Early Proof That Geolocation Marketing Will Succeed – VaynerMedia Case Study

Shifting Platforms: What Mobile Can Do for Entrepreneurs – ReadWriteWeb

Facebook Sends Window Decals to Local Businesses – Mashable

Why Social Sharing Is Bigger than Facebook and Twitter – Harvard Business Review

Linking Customer Loyalty With Social Networking – NYTimes

Marketing, Social Media

Weekly Wrap Up – 4.23.10

April 23rd, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

With Universal ‘Like’ Button, Facebook Spreads Across Web – AdAge

Facebook: What They Announced At F8 – The Next Web

Google Acquires Another Piece of the Tablet Puzzle – NYTimes

Is Foursquare’s growth boxed in? – CNET News

Social Media Is Not Really About Media At All – MediaPost

Droid Incredible is, well, pretty Incredible – SFGate Technology

Foursquare tops Silicon Valley’s most-wanted list –  LA Times

Startups Find Room to Run on Crowded Social Web – BusinessWeek

More Than Half of Mobile Internet Time Is Spent on Social Networks – Mashable

Teens, Cell Phones and Texting – Pew Research

Marketing, Social Media

Weekly Wrap Up – 3.02.10

April 2nd, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

5 Big Twitter Trends to Follow Right Now – Mashable

The State of the Internet Operating System – O’Reilly Radar

Developing Social Media Content: New Game, New Rules – Kane Consulting

7 Insanely Useful Ways to Search Twitter for Marketing – Express Open

Foursquare CEO: We’ll Hit 1 Million Members In A Few Weeks – WSJ

Facebook vs. Google: The Billion Dollar Battle to Be Your Default Social Profile - Mashable

Forget Apps, Text Still Reigns in Mobile – Adweek

Brand Presence on Social Networks Trusted Almost As Much As Peer Advice - eMarketer

Location-Based Social Networks: Delightful, Dangerous or Somewhere in Between? - ReadWriteWeb

A Is for App: How Smartphones, Handheld Computers Sparked an Educational Revolution – FastCompany

Marketing, Social Media

Weekly Wrap Up – 3.05.10

March 5th, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Understanding the Participatory News Consumer – Pew Internet

An App for That, Too: How Mobile Is Changing Shopping – AdAge

The State of The Internet Video by Jess3

Getting the Most Out of Twitter – NYTimes

The Social Agency Of The Future – SocialMedia Insider

How Companies Are Using Your Social Media Data – Mashable

The Oscars Twitter Effect - Chicago Tribune

Facebook and Twitter Access via Mobile Browser Grows by Triple-Digits in the Past Year – comScore

The latest and greatest opportunities in mobile apps - iMedia

A Word From the Wise – Thomas Friedman on Intel -NYTimes

Marketing, Social Media

Weekly Wrap Up – 2.26.10

February 26th, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Twitter Ad Platform ‘Imminent’- MediaPost

The Truth about Mobile Application Stores - ReadWriteWeb

Mobile Phones Organize Lives - Research Brief

Choosing a Marketing Plan: Traditional or Social Media - NYTimes

Mobile Web: A Better Platform for Socializing? – ReadWriteWeb

Five Reasons Not To Get Swept Up In App Madness - ITinnovation

A 4 Stage Model for Member Engagement – Social Media Today

The Case for Handcrafted Social MediaFastCompany

For Chip Makers, the Next Battle Is in Smartphones - NYTimes

The 10 Social Media Metrics Your Company Should Monitor – Social Times

Marketing, Social Media

Weekly Wrap Up – 2.12.10

February 12th, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

Google Buzz Rolls Out Sharing Features To Gmail And Mobile Platforms – MediaPost article
Detroit Red Wings Make Game Programs Interactive With QR Codes – Mashable article
Social Media Top Online Priority in 2010 – MarketingProfs article
The Man Who Looked Into Facebook’s Soul – NYTimes article
Google Becomes an ISP: Plans to Deliver 1 Gigabit Connections to 50,000 Homes – ReadWriteWeb article
HOW TO: Create and Distribute Effective Online Coupons – Mashable article
A Guide To Following The 2010 Winter Olympics Online – TechCrunch article
Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs Twitter – WebStrategist article
Mobile World Congress: Don’t Call It a Phone Show – BusinessWeek article
The 2009 U.S. Digital Year in Review: A Recap of the Year in Digital Marketing -
All Things D article

Google Buzz Rolls Out Sharing Features To Gmail And Mobile PlatformsMediaPost

Detroit Red Wings Make Game Programs Interactive With QR CodesMashable

Social Media Top Online Priority in 2010MarketingProfs

The Man Who Looked Into Facebook’s SoulNYTimes

Google Becomes an ISP: Plans to Deliver 1 Gigabit Connections to 50,000 HomesReadWriteWeb

HOW TO: Create and Distribute Effective Online CouponsMashable

A Guide To Following The 2010 Winter Olympics OnlineTechCrunch

Web Strategy Matrix: Google Buzz vs Facebook vs MySpace vs TwitterWebStrategist

Mobile World Congress: Don’t Call It a Phone ShowBusinessWeek

The 2009 U.S. Digital Year in Review: A Recap of the Year in Digital Marketing - All Things D

Marketing, Social Media

Weekly Wrap Up – 1.29.10

January 29th, 2010

My top 10 reads for the week.   This is a SMALL sampling of what I come across in my weekly media consumption addiction.  If you’d like to be on my email list, please email me and I will add you.

5 Lessons Learned From The Front Line – MediaPost article

Don’t let Twitter, Facebook, Google be the only game in town – CNN article

29 Million Searches Per Minute: WW SEM Grew 46% in 2009 – ReadWriteWeb article

5 Ways Foursquare is Changing the World - Mashable article

Engagement on Social Networks Top Priority for Marketers – eMarketer article

Learning from Steve Jobs’s Success - Internet.com article

Get Ready for the Post-PC Era – ITBusinessEdge article

Is The IPad Publishing’s Savior? Pro And Con – AdAge article

How Facebook Can Become a Money Making Machine – Mashable article

Twitter Brings Its Trends Right to Your Neighborhood – FastCompany article


Marketing, Social Media

Americans Consume A Lot Of Data. A Lot.

January 18th, 2010

A study recently released by UCSD describes in detail the amount of data Americans consume on a yearly basis.  A snippet below gives a quick glance at the staggering numbers…

In 2008, Americans consumed information for about 1.3 trillion hours, an average of almost 12 hours per day. Consumption totaled 3.6 zettabytes and 10,845 trillion words, corresponding to 100,500 words and 34 gigabytes for an average person on an average day. A zettabyte is 10 to the 21st power bytes, a million million gigabytes.

Artist Rob Vargas puts those numbers in a more visual (and humorous) depiction (via FastCompany):
 

Marketing, Traditional Media ,