My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
Say goodbye to the era of new stand-alone social networks – Guardian UK
Why Facebook Questions Could Be Zuckerberg’s Dream Come True – ReadWriteWeb
Google, undisputed heavyweight champion of mobile search – Pingdom
More Than 60% of Phones Web Capable by 2015 – ReadWriteWeb
Vice, a Media Company, Shows Big Brands How to Reach the Hip Crowd – NYTimes
Digital Media Director 2.0: Jack-of-all-Trades, Master of Many – FastCompany
A Look Back at the Last 5 Years in Blogging – Mashable
Check-In On Foursquare Without Taking Your Phone Out Of Your Pocket – TechCrunch
BlackBerry’s New Torch Makes a Leap From Drab – WSJ
Apple and the war for the mobile market – arstechnica
How Starbucks Reached 10M Fans: 6 Tips From A Social Media Superstar – Critical Mass
With 56% share of consumer consumption between the iPhone and the iPod Touch – it’s very clear that Apple has a stranglehold on the mobile web with their devices. Android has clearly made a big splash in terms of share of devices sold – however Apple is still dominant in consumption of content via handhelds. Data chart – courtesy Quantcast.
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
Forrester: Why Most Marketers Should Forgo Foursquare – AdAge
And the rebuttal…
Four Reasons Brands Must Check in to Foursquare. Now. – AdAge
Twitter Disconnect Between Marketers And Consumers – MediaPost
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
Android Versus Android: Which Phones Are Winning on the Web? – Mashable
Content Farms 101: Why Suite101 Publishes 500 Articles a Day – NYTimes
Beyond Foursquare: What Search Engines Could Do With Location Data – ReadWriteWeb
How to Measure Brand Value: Likes, Followers, Influencers, Views? No, Social Currency – FastCompany
A Look Back at the Last 5 Years in Social Media – Mashable
Facebook CEO Mark Zuckerberg Talks to Diane Sawyer – ABC News
Amazon Mobile Sales Topped $1 Billion In Past 12 Months – paidContent
Facebook Connects 500 Million People: Defines a New Era of Digital Society – Brian Solis
11 Mind-Blowing Mobile Marketing Infographics – HubSpot
Facebook Could Transform Mobile Phones – BusinessWeek
My top 10 reads for the week. This is a SMALL sampling of what I come across in my weekly media consumption addiction. If you’d like to be on my email list, please email me and I will add you.
If you’re like me, it’s likely a device that plays multiple roles in your life. Personally – my mobile device (both of them – I carry a BlackBerry AND an iPhone) is:
My main communication device for my professional and personal network (email, SMS, Twitter, Facebook, LinkedIn, and Foursquare)
The camera I use most often
My personal DJ (Pandora, iTunes)
My on the go navigator (Google Maps, iPhone Maps)
The 2nd most accessed screen that I use for browsing my favorite web sites
I almost forgot – I actually do use it for it’s traditional purpose, to make phone calls. Although that seems to be a task that is called upon (no pun intended) less frequently as the phones get smarter. According to Pew Internet Research, my usage pattern is not unique, although I would say that I am a heavier consumer of content on my phone than most mainstream consumers – that just goes along with my job here at Intel. The interesting pattern that I have noticed (and that Pew points out in their latest report) is that as the general population makes the transition from feature phones (voice and text only) to smart devices (think iPhone and Android phones) the use of non voice related applications has increased dramatically. Will we one day reach a point where we no longer use our phones to talk? I’d say no, but I think we will see that usage model continue to decline – at least in the near term.
Apple is the latest retailer to create an app that allows direct purchase from the users mobile device. It comes at a fortuitous time as their website (and AT&T’s for that matter) are overwhelmed by customers trying to pre-order the latest iPhone as demonstrated by Digg founder, Kevin Rose‘s latest tweet:
“sweeeet got my iphone v4 pre-order in, pro tip: use the iphone app “apple store” to order, much faster..”
Others online purveyors have taken to mobile commerce with astonishing success – take eBay as a shining example. In March, they related the following stats to the NYTimes:
“Eight million people shop eBay on their iPhones. Mobile commerce generated $600 million in merchandise volume last year, and eBay expects that to increase to $1.5 billion this year.”
That’s some serious cash – amazing what putting a mini shopping engine in the palm of a customer’s hand does.
Goodby did a great ad spot for Sprint’s new ad campaign for the HTC EVO – the FIRST 4G phone. This is a darn sexy phone that the industry has been clamoring for for some time now. Not only is it a phone, but it acts as a wireless hotspot – with the ability to connect up to 8 Wi-Fi enabled devices at any given time. Engadget does a killer review of the phone and the bottom line is – it’s a thoroughly impressive device. On their site, Sprint describes it as a phone that is as “fast and powerful as most people’s basic DSL and cable wired connections“. That’s a bold statement – is this truly the phone that becomes people’s ONLY connected device? I’m not ready to trade in my PC, yet (I do work for Intel!) but I have found myself spending more and more time completing my basic computing tasks (email, web surfing, bill pay) on my mobile device vs. opening up and logging onto my PC. According to the latest report released by MocoSpace – I am not alone in that behavior. In the meantime – can I trade in my Nexus One for an EVO? Please?
I’ve been a Blackberry user for a long time – a really long time. I’ve become a master of the ‘intuitive’ text feature (with only one phrase being the bane of my existence, but that’s another story) and I’m a fan of the small form factor of the Pearl 8110 – it fits easily in your front pocket, does most everything I need it to do, and is a very reliable device.
However this year, as in years past with Intel, I’ve been asked to take the lead on a new media vehicle and explore all of our options for marketing and advertising programs in that space. Hence, my Blackberry got a mate – in the form of an iPhone. Now, I’ve been a long time ‘listener’ but have made the transition to first time ‘caller’…to use a radio talk show line. I’m not convinced that I’m going to be excited about carrying two devices (although many of my counterparts already do it), it is a necessary evil to be proficient in the trends of the mobile web. Next step – securing an Android device…
We’re pretty excited about the opportunities that are presenting themselves in the mobile space and are intent on creating some innovative and first mover programs that bring the Intel brand to a ‘third’ screen. We’ve already done some good work in the Americas with our iPhone app and our Global team has partnered with a leading mobile agency and a leading web-based streaming music company to create a compelling mobile experience that gives iPhone users a unique ‘station’ modeled after the 3 types of ‘Core’ processors – each providing a unique listening experience. This is the first time a custom channel has been developed for a mobile device on Pandora – kudos to our Global team for making that happen.
Stay tuned – it’s going to be an exciting ride on the Mobile Web for us this year.
Apple is the latest retailer to create an app that allows direct purchase from the users mobile device. It comes at a fortuitous time as their website (and AT&T’s for that matter) are 
