Immersive Advertising – Honda lets it’s Insight shine
Advertising in this day and age needs to be innovative and unique to make the consumer stand up and take notice. Honda, working with Weiden+Kennedy(a creative agency based in my hometown of Portland, Oregon) has done this with their new Honda Insight “Let It Shine” ad campaign. They took a very innovative spot that was originally released on TV and ported it to Vimeo for an extended, and unique viewing experience. It’s the first instantiation of a rich media, HD, page takeover experience that I have seen. Not only is the ad spot unique – but the presentation on Vimeo transcends what I was originally expecting. This innovative approach for drawing the viewer in made me take notice and remember the brand, as well as the agency. Well done W+K. I’ve embedded the video in this post. If you want a better experience, view it on vimeo.com and see the making of the spot on their site as well.
Honda Insight – Let It Shine from Honda on Vimeo.
This type of competition can only mean good things for us, the customer. In what seems like a recent flurry of activity, we are seeing the major players in the streaming video marketplace positioning themselves for what is turning into a good fight for eyes on their content. Alliances are forming quickly this year, with