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The Importance Of Twitter To The Fortune 500

November 11th, 2010

Today, eMarketer released a study from the Center For Market Research on the adoption of micro-blogging by the Fortune 500.  The increased adoption (60% of the Fortune 500 is now leveraging Twitter – up from 35% a year ago) shows the evolving importance of using this platform for customer service, promotion, and overall engagement with users of their brand offerings.  We, at Intel, leverage Twitter significantly to engage with our users, answer questions, and promote new marketing campaigns and product launches.  We’ve found it to be an effective tool to ensure that we are always available to the needs of current and future customers.  What’s been great to see is that the Twitterverse is 1) Interested in what we have to say 2) Takes advantage of the opportunity to engage back with us and 3) Helps amplify our messages that they find interesting by retweeting or commenting on key exchanges.  This is a trend that is only going to continue to grow, and is an important means for value exchange with our user base.

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