Ads Across Platforms Get Inside People’s Heads
September 28th, 2011
Archive
Archive for the ‘Advertising’ Category
9/11 – Never Forgotten, Forever Grateful
September 13th, 2011
Well played Budweiser. Respectful, Non-exploitative, and touching. Tastefully done.
Discover Your Curiosity
August 12th, 2011
This past week the Discovery Channel premiered their new show, Curiosity, that we are helping sponsor. As part of that sponsorship we debuted some of our new creative for our on-air spots. The segment below features our resident Anthropologist, Genevieve Bell, and focuses in on what makes her curious – a tall order for someone that spends her days envisioning the future of technology. Genevieve was included in Fast Company’s list of 2010’s 100 most creative people in business, 2010.
Fabio Makes A Comeback As The ‘New’ Old Spice Guy
July 21st, 2011
Leave it to Old Spice to give Fabio a career boost. In the words of L.L. Cool J – Don’t Call It A Comeback.
McDonalds Super Sizes The Game Of Pong
June 6th, 2011
In a brilliant marriage between Out of Home advertising (Video Boards) and your Smart Phone, McDonald’s has managed to come up with an engaging new twist on an arcade classic – Pong – Golden Arches style. Well played Ronald…
Red Sox Nation vs. The Evil Empire
May 31st, 2011
John Krasinski and Alec Baldwin go toe to toe for their respective teams in a new commercial by New Era… classic. If you read my blog and follow my Twitter stream, you’ll know I’m on John’s side.
American Express Tweet Stories: The Social Currency
May 9th, 2011
The best advertisers for your product are satisfied customers. American Express captured that concept brilliantly in 30 seconds, using ‘Tweet Stories’. Membership has it’s privileges.
Google Unveils Two New TV Adverts
May 6th, 2011
Now, if your in media you know that Google doesn’t typically advertise on TV – yet they’ve come out with 2 spots within the last week promoting Chrome. The first one I saw was entitled “It Gets Better” and the theme of the ad spot focused on bullying. Great spot, great message – discussing a very relevant topic in the news today.
The second spot I saw really hit its mark with me. I’m a new dad to my son Brooks. A few nights ago Danielle and I were watching TV and saw the spot entitled “Dear Sophie“, about a new dad that used all the tools from Google (in his Chrome Browser, of course) to communicate ‘forward’ to his daughter at various stages of her life. It was basically a time capsule of her life, through Gmail, YouTube, Google Maps, Picassa and any other tool from Google that was applicable. Brilliant. I think it’s just inspired me to do the same…
Chrysler’s Imports ‘Homecoming’ To The Rose City
May 4th, 2011
The Autos are back, having secured more than half of the spots in the Super Bowl – with Chrysler’s ‘Imported From Detroit‘ stealing the show. Watching TV the other night with my wife Danielle, she turned my attention to Chrysler’s latest installment, featuring Portland’s own Ndomukong Suh, entitled ‘Homecoming‘.
I’m a huge football fan, and an even bigger fan of my home city, so marrying the two and showing off Portland on a national stage with a newly crowned NFL star clearly appeals to my emotion. Wanting to see the spot again, I searched high and low on the interwebs for the advertisement. To no avail. Turning next to my social network, specifically Twitter, I asked where to find it of my followers. Before long, I got this note from Josh Smith, pointing me to Mike Driehorst of Chrysler PR who mentioned that Chrysler doesn’t always post to YouTube right when a spot airs. After some back and forth (along with an objective that I’m sure was not on his ‘To Do’ list), Mike came through with the following message:
@dveneski Ask and ye shall receive
Hat tip, Mike. Well done, Chrysler. Your new slate of advertisements are brilliant. Your customer service, stellar. Thank you for showing off our beautiful city in such a well produced manner.
“Show where you’re going without forgetting where you’re from.”
Old Spice – Bring Back Isaiah Mustafa
April 21st, 2011
Old Spice has started releasing a new round of advertising, minus famous ‘man’s man’ Isaiah Mustafa, to promote its new line: ‘Old Spice Danger Zone’. Interesting choice, considering the success they had with him. This spot is running outside the U.S. currently. Has it been widely embraced by the viewers? Not based on this comment:
“It was pretty entertaining and effective up to the point where he became a walking skeleton. Then I didn’t want the product anymore.”
Not sure that’s what they were shooting for… My bet is this never makes it on air in our market.