The Penguins Are Back! Operation ‘Rico Star’
April 7th, 2011
We’ve released our latest spot, featuring the Penguins from Disney’s Madagascar. Proving once again, everything IS better with Intel Inside.
Archive
Archive for the ‘Advertising’ Category
We Are Timbers – Soccer Goes Social
April 1st, 2011
The Portland Timbers are the second professional sports team to come into my home town (behind our long time resident NBA team, the Trail Blazers). We are a soccer, er ‘futbol’, hungry community and the fans have embraced our new MLS team with open arms. Kudos to the Timbers – they’ve ‘hugged back’ with the same enthusiasm.
One of the things this organization did well right out of the gate was to harness the power of these local fans – in a very social way. Sure, they have a Facebook presence and a Twitter feed. More importantly they reached out their biggest cheerleader – the community of Portland – and asked them to be a part of their Marketing and Media materials, in the most visible fashion available – billboards throughout the Portland Metro area – through a contest called ‘We Are Timbers‘.
How did it work? You went to the Timbers store, got your picture taken with various ‘accessories’ (double headed axe, chain saw – to name a few) and had your photo submitted to be considered to make the top 100. If you made the top 100, your photo was put to a vote by the fans of the soccer club (you had to ‘Like’ the Timbers on Facebook and then ‘Like’ the photo of your friend, colleague, or neighbor that had entered the contest). There was some stiff competition out there. Personally, I wish my good buddy Dwight Adkins had made the final four but when you pair axes with baby bjorns he didn’t stand a chance. Hat tip Timbers – way to get your fans excited about your team and nice job making the community a part of your promotion efforts.
Chrysler & Eminem: Never Forget Where You Came From
February 9th, 2011
As you’ve seen by my last few posts, I took a pretty good look at the Super Bowl ads this year. In my opinion, most fell short of the mark from past Super Bowls. There were a few that resonated with me for different reasons. Volkswagen with the previously mentioned ‘The Force‘ spot, as well as the introduction of the new VW Beetle – cute and well executed spots. I thought Planters did a great job with their stop motion spot entitled ‘Alejandro‘ for their almond line. I’m biased – it was done here in Portland by Laika/House. I always love local companies making good on the big stage.
Finally, the spot I thought evoked the most EMOTION in me was by Chrysler – ‘Imported From Detroit‘ (created by Wieden+Kennedy here in PDX). This is a city and a community that has been kicked in the head repeatedly as we’ve hit the economic downturn. As one of my co-workers stated, the spot connects and re-connects with almost every line. For someone that has never been to Detroit, nor really considered it a place I’d be interested in visiting, I had that opinion altered with the cinematography as Slim Shady navigated his Chrysler throughout the city. Someone else described the ad as an ode to the motor city, with a bit of product placement. That’s a spot on assessment. You’ll never see this aired again on broadcast TV in it’s original format – at 2 minutes long, it’s outside the boundaries of a normal 30 second commercial. It is getting plenty of run on YouTube however, with 4.5M views and counting. Well done Chrysler. Never forget where you came from.
VW Uses ‘The Force’ In It’s 2011 Super Bowl Spot
February 3rd, 2011
The 2011 Super Bowl commercials are already trickling out. This is quickly becoming one of my favorite spots of all time. Oh, how we all wish we had the ability to channel The Force… every boy’s dream.
Mercedes – Long Time Listener, First Time Advertiser
February 2nd, 2011
For the first time ever, Mercedes Benz is advertising in the Super Bowl – and doing it in a fashion that is fitting for the times… a full on Social Media blitz, which they’re calling the Mercedes Tweet Race. This campaign coincides with their 125th anniversary and is compelling if only for the fact they are rolling out some amazing new models. The grand prize for the individual with the most followers in the Tweet Race? A brand new, 2012 C-Class Coupe. Not too shabby… if you have the scratch to pay for the taxes on that prize.
I’m a bit late in writing this post, as the ability to enter the race has closed. However, if you’d like to learn more and see who’s pulling away – head over to their Facebook page and ‘Like’ the MB Tweet Race tab.
Mercedes is not the only auto manufacturer blitzing the Super Bowl with Ads, as nearly 1/3 of the available 63 spots are car centric, according to Brand Week. Can’t wait for the commercials… oh yeah – and the actual game itself!
Find Your Beach…
December 7th, 2010
Maybe a bit outside the lanes of my normal postings, but this is a great ad. Well done Corona.
Axe Leverages The Double Entendre For A Viral Hit
December 2nd, 2010
Since this is my own personal blog, I get to post some items that I think are funny – if inappropriate. Axe’s latest commercial ‘Clean Your Balls’ qualifies. I’m surprised this actually made it on TV. Long version below.
Do You Need A Social Media Strategy?
October 7th, 2010
Not according to Tribal’s Eric Weaver. He encourages us to focus on a business objective, rather than the ‘tool’ called Social Media.
View more presentations from Eric Weaver.
ESPN College Game Day Quacks Their Latest Ad
October 1st, 2010
I’m a huge fan of ESPN’s College Game Day as it is… when their latest feature spot highlights my alma mater, it makes me love them even more. They’ve outdone themselves this year. Classic. Go Ducks!
In Honor Of Le Tour… LIVESTRONG
July 9th, 2010
Nike released their newest LIVESTRONG spot today… I’m a huge Tour geek, and an ardent Armstrong fan. I just hope he can recover from his flat on the pavé in Belgium. This was filmed on the final climb for this year’s Stage 7 – Station des Rousses – the first day in the Alps. Hey Lance – continue on your promise to be ‘The Hammer‘.