Last week we unveiled our new ad creative…first via Twitter (an industry first), followed 2 days later on TV. This is the first in a series of creative, with the remaining spots rolling out through the balance of the year.
Last week I had the opportunity to share some thoughts with several large audiences. In what was a whirlwind trip to the City by the Bay last week I spoke on consecutive days – first a keynote @ OMMA on Tuesday, followed by a short ‘High Order Bit’ at Federated Media’s ‘Signal SF’. Both my OMMA keynote and FM HOB are embedded below. Forbes had a nice summary of my talk, while Technorati recaps my Federated Media gig.
Wrapped up in one simple post…Tebow clearly stole the show last season, but I’m betting that Peyton Manning number just skyrocketed with today’s news. Click the image for the larger version.
GREAT visual pulled from a Forbes article today. Original attribution goes to Fred Cavazza. Key quote from Forbes:
“The important is not to choose the right platform, it is to build a consistent social architecture. Installing your brand on social media is not about choosing one or several social platforms and opening profiles, it is about defining objectives and allocating resources. The platform choice is only the tactical declination of your strategy.”
YOU can listen, vote, and help decide – online at the Intel DJ Battle on Turntable.fm. We’re sponsoring a 3 day battle with TT.fm’s best DJ’s. We have a featured room for the event – the winner will DJ LIVE @ SXSW and win an Asus Zenbook UX31 Ultrabook, Inspired by Intel. Also – join us for 2 days at SXSW for live TT.fm spinning in the ATX. Mark your calendars – March 10th and March 15th.
Classic…and further proof that Google+ is effectively, a barren wasteland…
(image courtesy, Breaking Copy)
Americans 18-34 make up 23% of the U.S. population… but consume more digital bytes than any other age demo, by far. Other thing to note – Males only skew highest in tablets, while females outpace in all other platforms. What a great focus group of people – the number of ways that they are accessing content provides marketers with a plethora of data about their consumption habits. More @ Nielsen Wire.
My favorite spot from this year’s Super Bowl. Hat Tip W+K – you’ve nailed it two years in a row.
I’ve been in the media business long enough to know very quickly what works, and what doesn’t. Consumers, these days, are nearly as savvy. There is a quote that I’ve used in presentation recently, that states:
“Consumers are much more interested in their own lives than they are in brands……And they are much more interested in BRANDS, than they are in ADVERTISING”
This is spot on… and when a brand gets advertising right, and it’s done in a way that appeals to their target audience (along with the outliers beyond that target), I’m impressed. Icon Motor Sports has done just that with the long form video that is climbing the AdAge viral chart. I don’t own a motorcycle, nor have I been on one all that much, and I’m certainly not in the market for ‘leathers’… but they had me for the full 8:30 on this one. Why? Because I was entertained – simple as that. Brands need to do more of this, and I believe advertisers and agencies are recognizing that.
