Facebook taps our emotional side, with it’s new TV spot. The ad focuses on the ubiquity of the everyday things in our lives, and how we share them. I like the spot (especially around the 42 second mark where they feature an Oregon nature hotspot: Multnomah Falls), right up to the point where they imply Facebook is like the Universe….that may be a ‘bit’ of a stretch.
Last week, we NFL fans lost a very important part of the game. R.I.P. Steve Sabol – you will be missed. You changed the game forever for me… Hat tip to the NFL for dedicating a spot in their ad rotation to pay tribute:
We’re taking steps forward in mobile over here within the walls of Intel. Introducing the Motorola RAZR – now with Intel Inside.
But I love Chrome… the browser, and the brilliant ads. Well done GOOG – emotion invoking.
We’ve got a few Angry Birds addicts over here within the walls of Intel, so we thought we’d work with Rovio to actually make a game that featured our brand. Here’s a teaser video of our creation. If you’d like to play the full game, visit us on Facebook and compete against your friends. This is first of two big programs we’re working on with Rovio. Stay tuned for the next ‘Never Been Done Before’ activation. 🙂
Nike just ‘did it’ and has done it better than every other sporting goods manufacturer for a long time. They’ve motivated us to want to be better than we are – athletically, and do it in a spirited and fun way. Welcome to the gamification of ‘civilian sports’. We’re all competitive in our own way – if you say you’re not, you’re lying. What I love about what Nike has done is that they’ve taken that competitiveness and made a game of it. With Nike+ and Nike Fuel, Nike is – as they say – ‘Making Life A Sport’. Along the way, they are gathering TONS of data around individuals and their workout habits – which will, in turn, predicate products of the future. Add a social layer to it – as they do with both Nike+ and through their Fuel Band (both linked to Facebook and Twitter) they have an army of ‘athletes’ marketing their products – without spending a dime. Pretty ingenious if you ask me. Game On, World.
P&G tugs the heart strings with this one…Well done showing off all the things Moms of the world do to support their kids every day.
